Sr. Manager, Marketing Operations
Manager
Marketing
Account Based Marketing
Ai Marketing
Business Development
Campaign Management
Cross-Functional
Data Analytics
Email Marketing
Lead Generation
Lifecycle Marketing
Management
Marketing Analytics
Marketing Automation
Marketing Cloud
Marketing Databases
Marketing Operations
Marketing Strategy
Marketing Technology
Pardot
Program Management
Project Management
Reporting and Analytics
Revenue Operations
Sales Operations
Salesforce Marketing Cloud
Job Description
Sr. Manager, Marketing Operations at CentralReach is a hybrid role based in Holmdel, NJ, reporting into the Director of Demand Generation and Marketing Operations.
Responsibilities
- Own and administer the full marketing technology stack, including tools for marketing automation, ABM, chatbot, lead routing, and related capabilities
- Manage integrations across the marketing tech stack, ensuring seamless data flow into the CRM
- Develop and maintain operational workflows for campaign and program execution, including segmentation, list management, email development and deliverability, and compliance (CAN-SPAM, CCPA, GDPR)
- Evaluate, implement, and optimize new tools and processes to improve team efficiency and measurement, including AI-powered workflows
- Collaborate with Sales and Sales Operations on lifecycle definitions and attribution, plus lead scoring and routing methodologies
- Partner with digital marketing stakeholders on tracking/tagging and UTM governance across all channels
- Build an email performance and operational reporting framework, delivering actionable insights to marketing leadership
- Manage and develop the Email Marketing Specialist
Requirements
- 6-8+ years of experience in marketing automation/operations, demand gen and/or analytics; 4+ years in an operational role
- Extensive experience with marketing automation platforms; Salesforce Marketing Cloud Account Engagement (Pardot) preferred
- B2B SaaS and Healthtech experience preferred
- Strong understanding of a B2B demand generation funnel
- Proven ability to build and optimize tech stacks and lead scoring models
- Experience with APIs, webhooks, Zapier, and nativeconnectors/form handlers
- Exceptional attention to detail, with the ability to multi-task across multiple simultaneous projects
- Strong communication skills and proven collaboration across teams and seniority levels
- 1-2+ years of experience managing people
- Bachelor’s degree or equivalent work experience
Technologies
- Salesforce Marketing Cloud Account Engagement (Pardot)
- Marketing automation platforms
- CRM
- CAN-SPAM, CCPA, GDPR
- ABM, chatbot, lead routing
- Email development and deliverability
- AI-powered workflows
- UTM governance
- APIs, webhooks, Zapier
- nativeconnectors/form handlers
- Email performance, operational reporting
Benefits
- Competitive compensation (USD 125,000 - 150,000 per year)
- Comprehensive health benefits
- Generous PTO
- 401(k) matching
- Paid parental leave
- Hybrid work schedules
- Career development support
- Wellness programs
- Opportunities to give back through CR Cares™
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