Portfolio Marketing-Senior Manager

BDO USA offers a senior portfolio marketing leadership role in Grand Rapids, onsite, with a salary range of USD 107,000 to 130,000 per year. The Senior Manager – Portfolio Marketing develops and implements integrated marketing programs and go-to-market strategies for specific business lines, industries, and firm-wide service solutions, partnering with leadership to maximize market share, client satisfaction, and ROI.

BDO prioritizes diverse perspectives, professional growth, and a culture of ingenuity that helps clients navigate complex challenges. The firm’s Total Rewards program extends beyond traditional benefits and supports resilience and sustainable impact for colleagues, clients, and communities.

Responsibilities

• Serve as a strategic partner to business line and business development leaders; drive the creation of integrated marketing plans and strategies for business lines, industries, or firm-wide service solutions that achieve business goals
• Collaborate with other marketing teams to manage development and execution from a marketing perspective
• Lead integrated campaigns across the full funnel to move prospects through the buyer's journey
• Oversee programs including organic and paid social and search, digital campaigns, account-based marketing (ABM), events, webinars, and website copy for business lines or solutions
• Develop messaging architecture for buyer groups and define the value proposition and messaging platform; align buyer personas and client pain points to services with an audience-first approach
• Share best practices and pursue continuous learning of leading marketing practices
• Analyze the ROI of marketing programs, including leads, pipeline, and revenue, and use metrics to optimize strategies and evolve programs
• Support relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and vendors
• Travel as needed
• Provide direction and coordination for the execution of business line related events, sponsorships, and speaking engagements such as conferences, seminars, trade shows, regional events, and roundtables
• Work with the Events team to meet deadlines and maximize sponsorship opportunities
• Plan and manage event budgets
• Collaborate with Training and Development in planning NASBA-qualified CPE events for clients and prospects
• Manage follow-up plans to maximize ROI from events, developing and managing lists
• Develop digitally driven content marketing strategy for specific business lines or firm-wide service solutions, collaborating with marketing teams and practice leaders across Advisory, Tax, Assurance and Industry
• Develop, review, and edit marketing content across all media to ensure targeted, on-brand messaging; manage the review process with marketing and client service professionals as well as compliance reviews
• Consult with relevant subject matter experts and stakeholders on messaging, materials, or tactics to achieve business objectives
• Create new content when needed for integrated campaigns, marketing and event materials and other communications
• Work with business line leaders to develop business line or solution oriented campaigns and programs that align with business objectives
• Collaborate with the digital/automation, email, web, and social teams to execute digital campaigns and content
• Contribute and share best practices across the firm
• Other duties as required
• Supervise marketing staff, as needed
• Serve as coach/mentor, supporting the career development of marketing professionals and peers across the firm as needed
• Develop performance goals for direct reports with input from business line marketing leadership as needed
• Conduct annual performance reviews for direct reports with input from business line marketing leadership
• Discuss staffing recommendations (hires, terminations) with the business line marketing leader and participate in the interview process as needed

Requirements

• Bachelor’s degree, required
• Seven (7) or more years of marketing, communications or event management experience, required
• Proficient in the use of Microsoft Office Suite, required

Technologies

• Microsoft Office Suite
• Microsoft Dynamics CRM

Benefits

• Value diverse perspectives and understand the experience of professionals and clients
• Empower team members to explore their full potential
• Work with a talented team that brings varying skills, knowledge, and experience to help clients navigate complex challenges
• Celebrate ingenuity and innovation to transform our business and help clients transform theirs
• Focus on resilience and sustainability to positively impact our people, clients, and communities
• BDO Total Rewards that encompass more than traditional benefits
• Benefits may be subject to eligibility requirements