Brand Marketing Associate Analyst

At PepsiCo in Austin, TX, this Brand Marketing Associate Analyst role helps drive Poppi’s brand momentum through integrated campaign execution and insight-led analytics. The position is focused on supporting flavor launches, including Perm and LTOs, while coordinating work across media, culture, retail, and partner teams to turn strategy into measurable results.

You’ll partner closely with Brand leadership and cross-functional stakeholders to support campaign planning, manage agency relationships, and provide performance reporting that informs optimization and innovation opportunities.

What you’ll do

• Support campaign execution in partnership with Brand leadership, with a focus on Flavor launches (Perm and LTOs)
• Help develop campaign briefs, including objectives, KPIs, measurement frameworks, and channel plans
• Manage agency and partnership relationships to help ensure program delivery against business and brand goals
• Coordinate cross-functional execution across teams including Media, Culture, Events, Shopper/Retail, Insights, Innovation, Sales, and other key stakeholders
• Track campaign performance throughout the lifecycle and identify optimization opportunities
• Provide analytical rigor and operational support across key brand initiatives
• Support Poppi’s sports, entertainment, and brand partnerships as a primary liaison between cross-functional teams
• Support development and execution of partnership activation plans, including custom media programming, retail integration, event support, and asset management
• Help ensure partnership investments deliver against strategic brand and commercial objectives
• Lead ongoing trend tracking, cultural insights, and competitive intelligence to inform brand strategy and innovation opportunities
• Share monthly trends and themes during “dream team”
• Develop performance reporting and post-campaign analyses to assess effectiveness and generate actionable recommendations
• Monitor category, consumer, and marketplace developments to identify emerging risks and opportunities

What you bring

• Builder mindset: you move fast, solve problems, and don’t wait to be told what’s next
• Strong strategic thinking with creative instinct, with the ability to zoom out and in
• Ability to turn data into clear, compelling stories and action
• Comfort navigating ambiguity in a fast-paced, fast-growth environment
• Ability to communicate concisely and confidently across teams, ensuring clarity on decisions, owners, and next steps
• Deep passion for brands, culture, and creating work people actually care about
• Bachelor’s degree required
• 2 to 3 years of marketing experience

Compensation and benefits

Expected compensation range: $73,600 - $123,150 per year.

Actual starting salary will be determined based on job-related skills, experience, and education. Your recruiter can share additional details during the hiring process.

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• Medical, dental, and vision
• Disability and health
• Dependent Care Reimbursement Accounts
• Employee Assistance Program (EAP)
• Insurance (Accident, Group Legal, Life)
• Defined Contribution Retirement Plan