Marketing Manager

Hotel ZaZa offers a competitive compensation package and a full suite of benefits, including health, dental, vision, 401(k), HSA, life insurance, paid time off, an employee discount, and a referral program. This onsite Austin role supports the luxury brand experience across Austin and Dallas, with regular travel to help keep marketing, partnerships, and campaign execution consistent in both markets.

Position overview: Based in Austin, this role serves as the primary on-property marketing resource for both markets. You will work closely with hotel leadership, sales, food and beverage, operations, and the corporate marketing team to align marketing initiatives with Hotel ZaZa’s luxury brand standards and business objectives. Travel to Dallas is a regular expectation, and the schedule needs flexibility to support evening and weekend events, activations, and promotions.

What you’ll do

• Execute marketing plans that support occupancy, food and beverage revenue, spa utilization, and overall property performance across Austin and Dallas.
• Plan and coordinate on-property and off-property activations, events, partnerships, and promotional campaigns.
• Create event documentation, including timelines, run-of-show materials, internal communications, and operational coordination with property teams.
• Represent Hotel ZaZa at local activations, networking events, community partnerships, and promotional engagements.
• Maintain an active presence at both properties to support brand consistency and marketing initiative execution.
• Lead partnerships and external relationships including sponsorships, influencers, media contacts, and community organizations.
• Source, negotiate, and manage vendors, entertainment partners, and event suppliers for marketing campaigns and special events.
• Manage purchase orders, invoices, budget tracking, and marketing expenditures for both markets.
• Partner with design, social media, and corporate marketing teams to develop collateral, signage, promotional materials, digital content, and campaign assets.
• Coordinate content capture opportunities such as photography, videography, social content, and influencer partnerships.
• Manage email marketing campaigns including content development, audience segmentation, deployment, and performance reporting.
• Monitor marketing performance metrics and recommend improvements to increase campaign effectiveness and return on investment.
• Stay current on market trends, competitive activity, hospitality developments, and emerging opportunities in Austin and Dallas.
• Ensure marketing efforts comply with company standards, brand guidelines, and applicable legal requirements.
• Perform other duties as assigned.

What you bring

• Minimum 3 years of professional experience managing social media for a hospitality, travel, lifestyle, luxury, consumer, or related brand.
• Minimum 3 years of progressive marketing, events, hospitality, lifestyle, luxury brand, or related experience.
• Bachelor’s Degree in Marketing, Hospitality, Communications, Business, or a related field (equivalent experience may be considered).
• Proven experience managing multiple projects across multiple locations or markets.
• Strong project management and organization with exceptional attention to detail.
• Experience coordinating events, activations, partnerships, and experiential marketing initiatives.
• Strong written, verbal, presentation, and interpersonal communication skills.
• Hands-on experience with purchase orders, invoicing, and budget management.
• Email marketing experience including platforms, content planning, and audience segmentation.
• Ability to work independently while collaborating effectively with multiple departments and stakeholders.
• Valid driver’s license and ability to travel regularly between Austin and Dallas.
• Flexible schedule, including evenings, weekends, and holidays as business needs require.

Location, schedule, and tools

• Location: Austin, TX (onsite), with regular travel to Dallas
• Work environment: Primarily office-based in Austin; up to 25% travel
• Tools/technologies: email marketing platforms

Compensation

$63,000 - $70,000 per year. Pay range is based on experience and internal equity, subject to company policies.