Sales Marketing Specialist

Enchanted Ranch is seeking a personable Sales and Marketing Manager in San Marcos, Texas. This onsite role owns the sales pipeline end to end while building demand through venue content, outreach, and marketing coordination. The position partners closely with the events team to move prospects from inquiry to confirmed bookings and to ensure expectations carry through after handoff.

Position Overview

Position: Sales and Marketing Manager
Location: San Marcos, Texas
Working model: Onsite (in person)

Salary

Pay: USD 48,900 - 59,100 per year

Responsibilities

• Respond promptly and thoughtfully to inquiries by phone, email, text, and approved social channels.
• Understand each client’s event vision, guest count, timing, priorities, and budget, then explain suitable options clearly.
• Schedule and conduct welcoming, well-prepared venue tours, linking property features to client needs.
• Create accurate proposals and guide clients through approved contracts and booking requirements.
• Maintain consistent follow-up for open opportunities, address objections, ask for the booking, and document next steps.
• Maintain accurate CRM records, including lead sources, conversation notes, tour activity, proposals, projected revenue, and reasons bookings were lost.
• Develop and maintain referral relationships with wedding planners, photographers, caterers, businesses, and other relevant partners.
• Coordinate a complete handoff to the events team so client expectations, commitments, and details carry through after the sale.
• Maintain a practical marketing calendar based on available dates, booking priorities, and seasonal demand.
• Create and coordinate venue content, including photos, short videos, social posts, email campaigns, and client stories, using appropriate permissions.
• Keep approved venue information, offers, brochures, website content, and business listings accurate and consistent.
• Coordinate paid advertising and outside creative support within approved budgets, and connect campaign results to inquiries, tours, and bookings.
• Help plan open houses, showcases, and other opportunities for prospective clients to experience Enchanted Ranch.
• Build a consistent review and referral process with the events team.
• Test new marketing ideas, track results, and recommend where to increase, adjust, or stop marketing activity.

Requirements

• Demonstrated success selling a service or experience and guiding customers through a considered purchase.
• Clear, warm communication in person, on the phone, and in writing.
• Confidence leading tours, discussing pricing, handling objections, and asking for a decision.
• Strong organization and reliable follow-through across multiple active opportunities.
• Practical experience creating marketing content and using performance results to improve it.
• Comfort using CRM software, spreadsheets, social scheduling tools, and basic marketing reporting.
• Sound judgment with client information, budgets, commitments, and brand reputation.
• Ability to work independently while coordinating closely with ownership and the events team.
• Wedding, venue, hospitality, catering, or event sales experience is especially valuable.
• Experience with Zoho CRM, Google Ads, Meta platforms, Canva, or similar tools is helpful.

Technologies

• Zoho CRM
• Google Ads
• Meta
• Canva

Benefits

• Employee discount
• Flexible schedule
• Paid time off

How Success Will Be Measured

Success is defined by maintaining a healthy sales pipeline, producing profitable bookings, and delivering a client experience that builds trust. Performance is measured through qualified inquiries and their sources, response time and follow-up completion, and sales movement such as tours scheduled and attended, inquiry-to-tour conversion, tour-to-booking conversion, and time to close. Additional measures include confirmed bookings, booked revenue, average booking value, and marketing cost per qualified inquiry and per booking. CRM record accuracy, forecasts, and the quality of events-team handoffs are also tracked. Social reach and engagement support evaluation of marketing, while the primary focus remains business generated.

Working Expectations

• Time on site is required for tours, content creation, and collaboration.
• Evening and weekend availability may be needed for scheduled client appointments and selected events.
• The exact weekly schedule and work arrangement will be confirmed prior to the posting.
• The manager operates within approved pricing, contract terms, promotional offers, and marketing budgets; ownership approves exceptions.
• The role coordinates with the events team for delivery.
• Responsibility for event-day management should be specified separately if included.

Experience Requirements

• Marketing: 2 years (Required)
• Sales: 2 years (Required)