Marketing Manager

TreeServe, LLC is seeking an entrepreneurial Marketing Manager to build and execute a performance-driven marketing program from the ground up. This onsite role in Jacksonville focuses on demand generation, multi-channel campaigns, content and brand execution, analytics/CRO, and close collaboration with sales to strengthen lead generation, conversion, and customer experience.

Role Overview

The Marketing Manager will own demand generation efforts and act as the primary connection between marketing and sales. Responsibilities include designing campaign strategy, managing marketing automation and CRM systems, building performance reporting, and identifying market opportunities and customer trends that support revenue growth.

Key Responsibilities

• Develop and execute multi-channel lead generation campaigns that drive qualified sales opportunities.
• Manage digital marketing initiatives including email campaigns, SEO, SEM, social media, content marketing, and paid advertising.
• Implement strategies to increase inbound lead volume and improve lead quality.
• Partner with sales leadership to establish lead qualification criteria and optimize lead conversion processes.
• Analyze campaign performance and marketing ROI, providing data-driven recommendations for continuous improvement.
• Manage marketing automation and CRM systems to support lead nurturing and pipeline growth.
• Create and oversee content development aligned with prospect engagement across the buyer’s journey.
• Develop reporting dashboards to track lead generation performance, conversion rates, pipeline development, and campaign effectiveness.
• Identify market opportunities, customer trends, and competitive insights to support growth objectives.
• Collaborate with senior leadership to develop and execute strategic growth plans.
• Maintain ownership of marketing-generated pipeline targets and contribution to overall revenue growth.
• Plan, launch, and optimize multi-channel campaigns across SEM, paid social, email, and digital, with ongoing performance monitoring and real-time adjustments to maximize ROAS, CAC, and conversion rates.
• Build and own the channel mix, reducing reliance on expensive, hard-to-measure channels and shifting to scalable, performance-driven alternatives.
• Coordinate trade show and industry event opportunities with operating companies, including planning, promotional materials, lead follow-up, and ROI measurement.
• Attend and lead trade show initiatives as appropriate.
• Ensure all marketing assets, including ads, landing pages, emails, and content, remain on-brand.
• Collaborate with internal teams and external vendors to maintain a consistent, premium brand voice across customer touchpoints.
• Drive CRO improvements and attribution modeling to strengthen traffic-to-subscriber conversion.
• Use a test-and-learn approach to hypothesize, run experiments, report results, and iterate.
• Use AI tools to accelerate content production, improve audience segmentation, personalize messaging, and automate where it makes sense.
• Stay current on emerging tools and bring new ideas and platforms to the team.
• Build and own TreeServe’s content calendar, including blog posts, lead magnets, email sequences, and social content with an emphasis on educational, inspiring, community-driven storytelling.
• Support M&A integration by helping bring acquired brands into TreeServe’s marketing ecosystem as needed.

Technology and Tools

• GA4
• CRM
• Marketing automation
• Advertising platforms
• Spreadsheets

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 3–6 years of hands-on marketing experience with direct ownership of campaigns and measurable results.
• Experience building or significantly improving a marketing function, program, or channel.
• Hands-on experience with paid search, paid social, email marketing, SEO, landing pages, and conversion optimization.
• Strong analytical skills, including comfort working with GA4, advertising platforms, CRM data, and spreadsheets.
• Understanding of CAC, ROAS, CPA, conversion rates, and marketing attribution.
• Strong writing and content skills, including comfort creating copy.
• Practical experience using AI and marketing technology to improve productivity and performance.
• Entrepreneurial, self-directed approach with the ability to prioritize and execute without extensive oversight.
• Strong communication skills across sales, operations, leadership, and external partners.
• Experience in B2C, home services, multi-location businesses, or field services is a plus.
• Ability to travel periodically to TreeServe operating companies and industry events.
• High standards of integrity and professionalism.

Success Metrics

• More qualified leads reaching sales teams.
• Improved lead-to-appointment and lead-to-customer conversion.
• Clear visibility into marketing spend, performance, and ROI.
• Stronger inside sales execution and follow-up.
• A disciplined, measurable channel strategy.
• Consistent brand execution across TreeServe and its operating companies.
• Measurable contribution to pipeline and revenue growth.

Compensation

$85,000.00 - $105,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Work Location and Schedule Requirements

• Work location: In person
• Base location: TreeServe Jacksonville headquarters, Jacksonville, FL 32216 (Required)
• Ability to commute: Jacksonville, FL 32216 (Required)
• Willingness to travel: 25% (Required)

Physical Requirements

• Ability to sit, stand, walk, and move throughout the workday.
• Ability to climb stairs and perform occasional bending, twisting, pushing, and pulling.
• Regular use of hands and arms to handle, reach, and operate office equipment.
• Ability to read detailed information, including small print, and enter data into computer systems.
• Ability to prepare written documents and reports using a computer or writing instruments.
• Ability to operate standard office equipment, including computers, phones, and copiers.

Work Environment

• Primarily an indoor, professional office environment.
• Occasional visits to operating locations where trucks, equipment, moving machinery, and varying weather or surface conditions may be present.
• Occasional after-hours or weekend availability may be required for trade shows, events, or other business needs.