Southfield, MI

Marketing Jobs in Southfield, MI

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Sales & Marketing Manager

Kaftan Communities Southfield, MI

Southfield, MI

Today

Full time Manager Marketing Sales Management

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Job Description

The Sales & Marketing Manager at Kaftan Communities is an onsite role in Southfield, MI that supports portfolio-wide leasing growth, occupancy improvement, and brand consistency. The position serves as a primary liaison across leasing teams, property managers, and leadership by combining coaching, marketing execution, and performance reporting.

Responsibilities

Partner with Property Managers to train and coach Property Managers and Leasing Agents on sales techniques, customer service standards, and follow-up best practices.
Conduct regular on-site visits and leasing audits to evaluate performance and identify improvement opportunities.
Lead sales meetings with leasing teams to review lead traffic, conversion rates, and tour effectiveness.
Develop and implement a consistent sales process across all properties, including scripts and promotion of companies’ Unique’s.
Support new hire onboarding for leasing positions by providing initial and ongoing sales and customer service training.
Create and promote consistent Training for all Leasing Consultants across classroom, one-on-one, virtual, and other training methods to strengthen selling techniques.
Perform on-site tours to provide feedback to Leasing Consultants and ensure the brand is presented in line with current marketing plans.
Ensure hot sheets, tour routes, and other tools are in place and represent well.
Oversee Internet Listing Services (ILS) to ensure property listings are accurate, optimized, and competitive to drive lead generation.
Manage marketing calendars, seasonal promotions, and resident engagement events in collaboration with Property Managers and Regional Managers.
Maintain brand consistency across digital platforms, signage, collateral, and community presentation.
Partner with leadership to track marketing spend and evaluate return on investment (ROI) for campaigns.
Work with Director of Operations, Regional Managers, and Property Managers to determine relevant pricing, including special promotions to increase occupancy when needed.
Monitor and improve online reputation and review platforms by providing feedback and coaching to properties to improve ratings and responses.
Analyze lead-to-lease conversion data, occupancy trends, and marketing analytics to make proactive recommendations.
Develop and distribute regular reports to leadership covering leasing performance, pipeline health, and marketing impact.
Collaborate with operations leadership to create quarterly leasing and marketing strategies aligned to portfolio goals.
Perform other related duties as assigned.

Requirements

3+ years of experience in multi-family property management and leasing, with a proven background in marketing and sales.
Proven track record of driving occupancy and improving leasing performance.
Strong understanding of ILS platforms (Apartments.com, RentCafe, etc.) and digital marketing fundamentals.
Excellent interpersonal, coaching, and communication skills with a focus on developing others.
Detail-oriented approach with strong analytical and organizational abilities.
Proficiency in Microsoft Office Suite and familiarity with property management software (Yardi preferred).

Technologies

Internet Listing Services (ILS)
Apartments.com
RentCafe
Microsoft Office Suite
Yardi

Key Competencies

Leadership & Team Development
Customer Experience Focus
Strategic Thinking
Marketing & Sales Acumen
Communication & Collaboration
Results Orientation

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2mo ago

Performance Marketing Specialist

The Sam Bernstein Law Firm Southfield, MI

Southfield, MI

2mo ago Closed

$55k - $65k/yr Full time Campaign Management Channel Management Data Analytics

This position is no longer accepting applications (closed Sep 3, 2026).

Job Description

Hybrid flexibility in Southfield, MI and a performance-focused role with competitive pay. The Sam Bernstein Law Firm is hiring a Performance Marketing Specialist to build and optimize paid digital campaigns that support lead generation and brand awareness. If you enjoy using data to improve cost efficiency and conversions, this is a hands-on position with clear expectations and real impact.

What You’ll Do

Build and launch paid ad campaigns across selected platforms, including Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram) Ads, TikTok, and potentially other digital outlets.
Manage daily and monthly budgets, bidding strategies, and campaign pacing to maximize leads while staying cost-efficient and meeting conversion goals.
Set up and refine targeting options across platforms, including location, demographics, interests, and behavior-based targeting.
Run A/B and multivariate experiments to test creative formats, placements, and messaging, then optimize based on results.
Track and analyze performance using in-platform analytics, CRM data, and other business intelligence sources to evaluate lead quality, conversion rates, cost efficiency, and ROI.
Deliver regular performance reports with actionable insights and recommendations tied to lead generation and brand awareness goals.
Ensure campaigns follow platform rules, industry regulations, and brand standards.
Step in to support marketing operations when needed, improving processes and assisting with marketing objectives beyond paid media management.

What You’ll Need

2–3 years of experience in digital marketing, paid media, lead generation, or a related field.
Hands-on experience managing campaigns in Google Ads and paid social platforms such as Meta (Facebook/Instagram), TikTok, or similar channels.
Understanding of performance metrics such as conversion rates, lead generation, CPA, ROAS, and other key campaign KPIs.
Experience using Google Analytics, CRM dashboards, or similar tools to measure performance and identify improvement opportunities.
Strong analytical and problem-solving skills, with the ability to make data-informed decisions and recommendations.
Excellent attention to detail and the ability to manage multiple projects and priorities.
Curiosity and willingness to learn new platforms, technologies, and areas of digital marketing.
Comfort working collaboratively in an environment where priorities may evolve.
Professional services, legal, healthcare, or other regulated industry experience is a plus.
A Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, but equivalent experience, certifications, and demonstrated skills will also be considered.
Experience in an in-house marketing team is strongly preferred, including comfort thinking beyond campaign metrics to understand broader business objectives and lead quality.
Google Ads experience: 1 year (Required)

Tools You’ll Work With

Google Ads, Google Analytics, Meta (Facebook/Instagram) Ads, TikTok, YouTube, CRM dashboards, in-platform analytics, CRM data, Local Service Ads

Compensation & Benefits

Salary: $55,000 - $65,000 per year (based on experience)
Hybrid work flexibility
401(k)
FSA
HSA
ESTA (Earned Sick Time Act)
Health, dental, vision, and life insurance
Paid time off
Paid Holidays

Location

Southfield, MI 48033 (Hybrid remote). Hybrid remote in Southfield, MI 48033 with a required ability to commute to Southfield, MI 48033.

Application Questions

Have you personally managed Google Ads campaigns with a monthly budget of at least $150,000?
What type of marketing environment have you worked in?
Have you been directly responsible for campaign optimization and performance reporting in Google Ads?
Please provide an example of a measurable result you achieved through a paid search campaign.

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Marketing Jobs in Southfield, MI

Sales & Marketing Manager

Performance Marketing Specialist

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