Marketing Jobs in Southfield, MI

1 job found

Include remote jobs

Today

Performance Marketing Specialist

The Sam Bernstein Law Firm Southfield, MI

Southfield, MI

Today

$55k - $65k/yr Full time Campaign Management Channel Management Data Analytics

Apply Now

Job Description

Hybrid flexibility in Southfield, MI and a performance-focused role with competitive pay. The Sam Bernstein Law Firm is hiring a Performance Marketing Specialist to build and optimize paid digital campaigns that support lead generation and brand awareness. If you enjoy using data to improve cost efficiency and conversions, this is a hands-on position with clear expectations and real impact.

What You’ll Do

Build and launch paid ad campaigns across selected platforms, including Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram) Ads, TikTok, and potentially other digital outlets.
Manage daily and monthly budgets, bidding strategies, and campaign pacing to maximize leads while staying cost-efficient and meeting conversion goals.
Set up and refine targeting options across platforms, including location, demographics, interests, and behavior-based targeting.
Run A/B and multivariate experiments to test creative formats, placements, and messaging, then optimize based on results.
Track and analyze performance using in-platform analytics, CRM data, and other business intelligence sources to evaluate lead quality, conversion rates, cost efficiency, and ROI.
Deliver regular performance reports with actionable insights and recommendations tied to lead generation and brand awareness goals.
Ensure campaigns follow platform rules, industry regulations, and brand standards.
Step in to support marketing operations when needed, improving processes and assisting with marketing objectives beyond paid media management.

What You’ll Need

2–3 years of experience in digital marketing, paid media, lead generation, or a related field.
Hands-on experience managing campaigns in Google Ads and paid social platforms such as Meta (Facebook/Instagram), TikTok, or similar channels.
Understanding of performance metrics such as conversion rates, lead generation, CPA, ROAS, and other key campaign KPIs.
Experience using Google Analytics, CRM dashboards, or similar tools to measure performance and identify improvement opportunities.
Strong analytical and problem-solving skills, with the ability to make data-informed decisions and recommendations.
Excellent attention to detail and the ability to manage multiple projects and priorities.
Curiosity and willingness to learn new platforms, technologies, and areas of digital marketing.
Comfort working collaboratively in an environment where priorities may evolve.
Professional services, legal, healthcare, or other regulated industry experience is a plus.
A Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, but equivalent experience, certifications, and demonstrated skills will also be considered.
Experience in an in-house marketing team is strongly preferred, including comfort thinking beyond campaign metrics to understand broader business objectives and lead quality.
Google Ads experience: 1 year (Required)

Tools You’ll Work With

Google Ads, Google Analytics, Meta (Facebook/Instagram) Ads, TikTok, YouTube, CRM dashboards, in-platform analytics, CRM data, Local Service Ads

Compensation & Benefits

Salary: $55,000 - $65,000 per year (based on experience)
Hybrid work flexibility
401(k)
FSA
HSA
ESTA (Earned Sick Time Act)
Health, dental, vision, and life insurance
Paid time off
Paid Holidays

Location

Southfield, MI 48033 (Hybrid remote). Hybrid remote in Southfield, MI 48033 with a required ability to commute to Southfield, MI 48033.

Application Questions

Have you personally managed Google Ads campaigns with a monthly budget of at least $150,000?
What type of marketing environment have you worked in?
Have you been directly responsible for campaign optimization and performance reporting in Google Ads?
Please provide an example of a measurable result you achieved through a paid search campaign.

View full job page →

Get Marketing Jobs in Southfield, MI alerts

New Marketing Jobs in Southfield, MI, daily.