Sales & Marketing Manager

The Sales & Marketing Manager at Kaftan Communities is an onsite role in Southfield, MI that supports portfolio-wide leasing growth, occupancy improvement, and brand consistency. The position serves as a primary liaison across leasing teams, property managers, and leadership by combining coaching, marketing execution, and performance reporting.

Responsibilities

• Partner with Property Managers to train and coach Property Managers and Leasing Agents on sales techniques, customer service standards, and follow-up best practices.
• Conduct regular on-site visits and leasing audits to evaluate performance and identify improvement opportunities.
• Lead sales meetings with leasing teams to review lead traffic, conversion rates, and tour effectiveness.
• Develop and implement a consistent sales process across all properties, including scripts and promotion of companies’ Unique’s.
• Support new hire onboarding for leasing positions by providing initial and ongoing sales and customer service training.
• Create and promote consistent Training for all Leasing Consultants across classroom, one-on-one, virtual, and other training methods to strengthen selling techniques.
• Perform on-site tours to provide feedback to Leasing Consultants and ensure the brand is presented in line with current marketing plans.
• Ensure hot sheets, tour routes, and other tools are in place and represent well.
• Oversee Internet Listing Services (ILS) to ensure property listings are accurate, optimized, and competitive to drive lead generation.
• Manage marketing calendars, seasonal promotions, and resident engagement events in collaboration with Property Managers and Regional Managers.
• Maintain brand consistency across digital platforms, signage, collateral, and community presentation.
• Partner with leadership to track marketing spend and evaluate return on investment (ROI) for campaigns.
• Work with Director of Operations, Regional Managers, and Property Managers to determine relevant pricing, including special promotions to increase occupancy when needed.
• Monitor and improve online reputation and review platforms by providing feedback and coaching to properties to improve ratings and responses.
• Analyze lead-to-lease conversion data, occupancy trends, and marketing analytics to make proactive recommendations.
• Develop and distribute regular reports to leadership covering leasing performance, pipeline health, and marketing impact.
• Collaborate with operations leadership to create quarterly leasing and marketing strategies aligned to portfolio goals.
• Perform other related duties as assigned.

Requirements

• 3+ years of experience in multi-family property management and leasing, with a proven background in marketing and sales.
• Proven track record of driving occupancy and improving leasing performance.
• Strong understanding of ILS platforms (Apartments.com, RentCafe, etc.) and digital marketing fundamentals.
• Excellent interpersonal, coaching, and communication skills with a focus on developing others.
• Detail-oriented approach with strong analytical and organizational abilities.
• Proficiency in Microsoft Office Suite and familiarity with property management software (Yardi preferred).

Technologies

• Internet Listing Services (ILS)
• Apartments.com
• RentCafe
• Microsoft Office Suite
• Yardi

Key Competencies

• Leadership & Team Development
• Customer Experience Focus
• Strategic Thinking
• Marketing & Sales Acumen
• Communication & Collaboration
• Results Orientation