Performance Marketing Specialist

Hybrid flexibility in Southfield, MI and a performance-focused role with competitive pay. The Sam Bernstein Law Firm is hiring a Performance Marketing Specialist to build and optimize paid digital campaigns that support lead generation and brand awareness. If you enjoy using data to improve cost efficiency and conversions, this is a hands-on position with clear expectations and real impact.

What You’ll Do

• Build and launch paid ad campaigns across selected platforms, including Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram) Ads, TikTok, and potentially other digital outlets.
• Manage daily and monthly budgets, bidding strategies, and campaign pacing to maximize leads while staying cost-efficient and meeting conversion goals.
• Set up and refine targeting options across platforms, including location, demographics, interests, and behavior-based targeting.
• Run A/B and multivariate experiments to test creative formats, placements, and messaging, then optimize based on results.
• Track and analyze performance using in-platform analytics, CRM data, and other business intelligence sources to evaluate lead quality, conversion rates, cost efficiency, and ROI.
• Deliver regular performance reports with actionable insights and recommendations tied to lead generation and brand awareness goals.
• Ensure campaigns follow platform rules, industry regulations, and brand standards.
• Step in to support marketing operations when needed, improving processes and assisting with marketing objectives beyond paid media management.

What You’ll Need

• 2–3 years of experience in digital marketing, paid media, lead generation, or a related field.
• Hands-on experience managing campaigns in Google Ads and paid social platforms such as Meta (Facebook/Instagram), TikTok, or similar channels.
• Understanding of performance metrics such as conversion rates, lead generation, CPA, ROAS, and other key campaign KPIs.
• Experience using Google Analytics, CRM dashboards, or similar tools to measure performance and identify improvement opportunities.
• Strong analytical and problem-solving skills, with the ability to make data-informed decisions and recommendations.
• Excellent attention to detail and the ability to manage multiple projects and priorities.
• Curiosity and willingness to learn new platforms, technologies, and areas of digital marketing.
• Comfort working collaboratively in an environment where priorities may evolve.
• Professional services, legal, healthcare, or other regulated industry experience is a plus.
• A Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, but equivalent experience, certifications, and demonstrated skills will also be considered.
• Experience in an in-house marketing team is strongly preferred, including comfort thinking beyond campaign metrics to understand broader business objectives and lead quality.
• Google Ads experience: 1 year (Required)

Tools You’ll Work With

Google Ads, Google Analytics, Meta (Facebook/Instagram) Ads, TikTok, YouTube, CRM dashboards, in-platform analytics, CRM data, Local Service Ads

Compensation & Benefits

• Salary: $55,000 - $65,000 per year (based on experience)
• Hybrid work flexibility
• 401(k)
• FSA
• HSA
• ESTA (Earned Sick Time Act)
• Health, dental, vision, and life insurance
• Paid time off
• Paid Holidays

Location

Southfield, MI 48033 (Hybrid remote). Hybrid remote in Southfield, MI 48033 with a required ability to commute to Southfield, MI 48033.

Application Questions

• Have you personally managed Google Ads campaigns with a monthly budget of at least $150,000?
• What type of marketing environment have you worked in?
• Have you been directly responsible for campaign optimization and performance reporting in Google Ads?
• Please provide an example of a measurable result you achieved through a paid search campaign.