Digital Marketing Strategy Lead

Abbott Laboratories is hiring a Digital Marketing Strategy Lead for its Neuromodulation division. This onsite role in Austin, Texas will own the development, planning, and execution of the global digital marketing strategy, with a focus on digital transformation that supports aggressive growth targets.

Role Overview

In this position, you will lead efforts that help acquire, engage, and retain customers by improving the end-to-end digital experience. The work includes guiding large scale digital initiatives across patient and healthcare professional (HCP) audiences and translating performance insights into actionable recommendations.

Key Responsibilities

• Lead digital marketing initiatives spanning patient and HCP audiences, including direct-to-consumer campaigns, paid media, social media, and customer engagement programs aimed at business growth.
• Optimize the end-to-end customer experience by identifying opportunities across the marketing funnel, improving website performance, supporting AEO/GEO strategies, and using marketing automation to enhance acquisition, conversion, and retention.
• Develop, execute, and continuously improve digital campaigns and emerging capabilities through testing, audience segmentation, personalization, and data-driven decision making.
• Collaborate with cross-functional teams and agency partners to create content, launch integrated campaigns, manage timelines and budgets, and ensure high-quality execution.
• Measure and communicate results using reporting, analytics, and customer insights, then convert findings into recommendations and growth opportunities.
• Share best practices, campaign learnings, and scalable solutions across teams and markets to support continuous improvement and broader business objectives.

Required Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in growth or digital marketing, with a solid portfolio of successful marketing campaigns and projects.
• Experience managing people and/or leading teams.
• Proficiency in media strategy and management, AEO/GEO strategy, marketing automation, CRM, and analytics platforms such as Salesforce, Marketing Cloud, and Google Analytics.
• Experience creating compelling content across various channels to motivate action, and using multivariate experiments to optimize conversion.
• Strong analytical skills with data-driven thinking and proficiency in marketing metrics and analytics tools.
• Self-starter approach with a growth mindset, including willingness to experiment and take calculated risks.
• Familiarity with regulatory compliance requirements and regulations.

Technologies

• Salesforce
• Marketing Cloud
• Google Analytics

About the Opportunity

This role is based at Abbott’s Austin site within the Neuromodulation division. Neuromodulation business includes implantable devices compatible with mobile technology that help people with chronic pain and movement disorders. These non-opioid therapies support interventional pain therapy across the pain continuum. The position is responsible for the development, planning, and execution of the global digital marketing strategy to transform the customer experience.

Compensation and Location

• Location: Austin, TX (onsite)
• Salary: USD 86,700 - 173,300 per year

Base pay: $86,700.00 - $173,300.00. In specific locations, the pay range may vary from the range posted.

Benefits

• Career development with an international company.
• Eligibility for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and the FreeU education benefit to support earning a bachelor’s degree.
• Additional health and wellness benefits information available at www.abbottbenefits.com.