Austin-based role for a Marketing Manager who will lead strategy, campaigns, content, and performance reporting.

Lead the development and execution of comprehensive marketing strategies aligned with the firm’s mission and values
Design and run campaigns, including email marketing through the CRM and other marketing channels
Collaborate with cross-functional teams to create and implement campaigns that improve client engagement and brand awareness
Review market trends and client feedback, then refine marketing tactics to match evolving audience needs
Oversee creation of content that reflects the firm’s focus on education, trust, and collaboration
Manage and mentor the marketing team, supporting a culture of innovation and continuous improvement
Coordinate with external partners and vendors to optimize marketing efforts and expand reach
Monitor and report on the effectiveness of marketing initiatives using data-driven insights to inform next steps
Own marketing department budget management to support ROI and COA alignment with expectations and annual targets
Own the marketing technology stack and CRM; apply working knowledge of technical SEO and communicate effectively internally and with external partners

Experience developing and executing comprehensive marketing strategies aligned with organizational goals
Strong ability to collaborate with cross-functional teams to produce impactful campaigns
Proven experience analyzing market trends and client feedback to improve marketing approaches
Experience overseeing content creation that communicates core principles
Experience managing and mentoring a marketing team with a focus on innovation
Ability to coordinate with external partners and vendors to improve marketing execution
Proficiency in monitoring and reporting marketing performance using data-driven insights
Budget management and ownership aligned with firm budgets

Estate planning focus: “Legacy, not a burden for your loved ones”
Education: helps clients fully understand legal situations and options to feel informed and confident
Building Trust: emphasizes open, transparent communication and honest guidance
Collaboration: encourages clients to share thoughts, concerns, and questions so legal strategy reflects their perspective

Marketing Manager

Job Description