Snr. Marketing Manager - AI Developer Campaigns & Growth

Advanced Micro Devices, Inc. (AMD) is scaling its global AI developer marketing organization and needs a Senior Marketing Manager to drive integrated campaigns and lifecycle growth. This onsite role in Austin, TX focuses on attracting AI developers, enabling hands-on engagement, and accelerating adoption of AMD technologies worldwide.

What you’ll do

• Develop and execute integrated campaigns for AI developers, engineers, and technical practitioners across digital, social, content, events, community, and partner channels.
• Lead a global marketing team covering integrated campaigns, regional activation, and developer lifecycle growth, with clear priorities, accountability, and team development opportunities.
• Design end-to-end journeys across awareness, acquisition, hands-on experience, activation, adoption, and advocacy to improve conversion and meaningful developer participation.
• Create campaigns supporting strategic technologies including ROCm, AMD Instinct, Ryzen AI, Halo, and other emerging developer platforms.
• Own developer campaign strategy across priority markets such as the United States, China, and EMEA, balancing global consistency with local market requirements.
• Improve acquisition efficiency, lifecycle progression, and return on marketing investment using audience segmentation, automation, experimentation, and analytics.
• Build repeatable campaign frameworks, measurement, planning, and reporting processes to increase speed, accountability, and execution quality.
• Partner with Marketing, Engineering, Product, Developer Relations, and regional organizations, and manage agency relationships, budgets, and campaign resources.

What you bring

• Significant experience in integrated, growth, digital, or developer marketing, ideally in AI, cloud, semiconductor, enterprise software, or another technical environment.
• Proven experience leading and developing high-performing marketing teams and delivering complex global campaigns.
• Track record building acquisition and lifecycle programs that generate measurable audience growth, engagement, and conversion.
• Strong understanding of digital marketing, paid media, marketing automation, analytics, and performance optimization.
• Experience managing global or regional campaigns, external agencies, budgets, and complex cross-functional programs.
• Strong analytical skills, communication ability, and stakeholder management.
• Capability to translate complex technology into credible, compelling developer-focused campaigns.
• Familiarity with AI development and open-source ecosystems, including ROCm, PyTorch, Hugging Face, and cloud AI infrastructure (preferred).
• Experience beneficial to developer lifecycle, product-led growth, or community-driven adoption strategies.
• Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related discipline, or equivalent relevant professional experience.

Technology areas

• ROCm, AMD Instinct, Ryzen AI, Halo, PyTorch, Hugging Face

How success is measured

• Growth in qualified developer acquisition and participation
• Increased conversion into hands-on experiences, technical learning, and developer activation
• Improved progression from acquisition through adoption and advocacy
• Stronger campaign efficiency and return on marketing investment
• Effective developer growth across priority global markets
• Clear linkage between marketing engagement and adoption of AMD developer technologies
• A high-performing team with clear ownership, accountability, and development opportunities

Location

• Austin, TX (onsite)
• San Jose or Santa Clara, CA

Benefits

AMD benefits at a glance.

AMD may use artificial intelligence to help screen, assess, or select applicants for this position. AMD’s “Responsible AI Policy” is available here.