Growth Marketing Manager

Growth Marketing Manager position at Art of Comfort focused on AI-first, data-driven acquisition and scalable growth systems across multiple home services brands.

Responsibilities

• Develop and execute marketing strategies across multiple home services brands
• Own customer acquisition performance across Google Ads, LSA, SEO, paid social, email, and other channels
• Run continuous experiments on campaigns, channels, offers, and acquisition approaches
• Optimize conversion rates, lead quality, cost per lead, and customer acquisition costs
• Partner with operations and sales teams to increase leads converted into booked jobs and revenue
• Use AI tools daily for content creation, campaign management, research, analytics, and automation
• Identify opportunities to automate repetitive marketing processes
• Test AI agents, workflow automation, and emerging marketing technologies
• Help build scalable marketing systems deployable across newly acquired companies
• Stay ahead of emerging AI capabilities and bring practical ideas into the business
• Improve local SEO, Google Business Profiles, and organic search visibility
• Oversee website performance, landing pages, and conversion optimization
• Create demand and strengthen local market reputation through brand-focused campaigns
• Develop email, SMS, referral, review-generation, and customer retention programs
• Support brand development to make Art of Comfort a recognizable home services brand
• Build dashboards and reporting connecting marketing investment to leads, booked jobs, revenue, and profitability
• Track performance by channel, location, and operating company
• Use data to identify opportunities and reallocate marketing spend quickly
• Establish a culture of continuous experimentation and measurable improvement
• Work closely with leadership on new market launches and acquisitions
• Create repeatable marketing playbooks for rollout across the growing portfolio
• Manage agency and vendor relationships where appropriate

Requirements

• 3–7+ years of experience in growth marketing, performance marketing, digital marketing, or related work
• Regular use of AI tools and a habit of experimenting with new tools
• Strong understanding of digital acquisition, paid advertising, SEO, and conversion optimization
• Analytical approach and comfort with accountability for measurable business results
• Builder mindset focused on creating processes and systems from scratch
• Creative and resourceful testing mindset, including unconventional ideas
• Ability to switch between strategy ownership and hands-on execution
• Comfort with measurable outcomes, including lead and revenue impact

Technologies

• Google Ads
• LSA
• SEO
• Google Business Profiles
• Google Analytics
• Google Tag Manager
• ServiceTitan

Bonus Points

• Experience with home services, multi-location businesses, franchises, or local lead generation
• Experience scaling marketing at a startup or high-growth company
• Hands-on experience with AI agents and workflow automation
• Familiarity with Google Analytics, Google Tag Manager, ServiceTitan, or similar platforms
• Experience building dashboards, attribution systems, or marketing automations
• Portfolio of creative campaigns, growth experiments, or personal projects demonstrating thinking and execution

First 90 Days

• Understand businesses, customers, markets, and existing marketing performance
• Identify the biggest opportunities to improve lead generation and conversion
• Launch initial growth experiments across the brands
• Establish clear reporting and marketing performance metrics
• Introduce practical AI-powered improvements to marketing workflows

First 12 Months

• Deliver measurable improvements in qualified leads, booked revenue, and marketing efficiency
• Build repeatable acquisition and retention programs across the portfolio
• Establish a scalable marketing playbook for future acquisitions
• Help build a differentiated, AI-powered marketing organization
• Become a trusted growth partner to company leadership

Location and Compensation

• Location: Pleasanton, California (onsite preferred; hybrid ok with minimum 3 days per week onsite)
• Employment: Full-time
• Salary: USD $100,000 - $160,000 per year

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401k match
• 401(k)
• 401(k) matching
• Paid time off
• Parental leave
• Retirement plan