Commercial Growth Marketing Manager

The Commercial Growth Marketing Manager at THE KENAN ADVANTAGE GROUP develops and executes targeted growth marketing strategies that create new customer opportunities and accelerate profitable revenue across KAG businesses. This role connects market intelligence, data-driven campaigns, and commercial execution to drive qualified prospects, new logo opportunities, and measurable pipeline.

Responsibilities

• Develop and execute targeted commercial marketing campaigns designed to generate qualified prospects and measurable sales opportunities.
• Build programs supporting new logo acquisition, geographic expansion, priority industries, customer facilities, emerging markets, and strategic growth opportunities.
• Identify commercial whitespace and create campaigns introducing KAG capabilities to prospective customers.
• Plan integrated campaigns across digital, email, industry events, targeted outreach, content, and other channels to move prospects toward sales engagement.
• Continuously test messaging, channels, audiences, and technologies to improve lead quality and conversion.
• Partner with Sales and Business Development leadership to define priority industries, markets, accounts, and decision makers.
• Develop and deliver account based marketing strategies for high value prospective customers.
• Create segmented audiences based on industry, geography, customer profile, transportation needs, facility locations, and commercial opportunity.
• Develop customized campaigns and messaging to penetrate strategic target accounts.
• Support cross sell initiatives by identifying opportunities to introduce additional KAG services and capabilities to existing customers.
• Own external marketing agency and partner relationships, including strategy, audience targeting, creative development, media deployment, budget management, performance measurement, and optimization.
• Set objectives, scopes, timelines, and performance expectations for agency partners, ensuring alignment with commercial priorities and brand standards.
• Track and hold agency partners accountable for measurable commercial outcomes, including cost per lead, lead quality, conversion, pipeline created, and return on marketing investment.
• Evaluate agency capabilities and performance, recommend changes when needed, and ensure external resources operate as an effective extension of the Commercial organization.
• Translate market, customer, industry, and competitive information into actionable commercial opportunities.
• Provide Sales and Business Development with prospect intelligence, account insights, campaign engagement, and relevant market information.
• Develop sales enablement materials to support prospecting, customer conversations, industry campaigns, and strategic pursuits.
• Partner with Commercial Analytics to identify patterns, whitespace, market opportunities, and customer segments with the greatest growth potential.
• Maintain a disciplined process for moving marketing generated leads into active sales opportunities.
• Leverage digital marketing platforms, Salesforce, automation, data providers, artificial intelligence tools, and emerging technologies to scale and increase the effectiveness of commercial prospecting.
• Manage targeted digital campaigns designed to reach decision makers within priority industries and accounts.
• Evaluate tools and technologies that improve prospect identification, engagement, personalization, and lead conversion.
• Continuously improve the connection between marketing activity, sales follow through, and Salesforce pipeline.
• Define performance indicators for commercial marketing and develop dashboards and reporting that link marketing activity to leads, qualified opportunities, pipeline, customer acquisition, and revenue.
• Track campaign effectiveness across the commercial funnel and adjust investment based on performance.
• Measure and communicate return on marketing investment to Commercial leadership.
• Build a culture where commercial marketing success is measured by opportunities created and revenue influenced, not only activity, impressions, or content output.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred.
• Proven success in business-to-business marketing, demand generation, growth marketing, account based marketing, business development, or a related commercial role.
• Demonstrated experience creating campaigns that generate leads, pipeline, or measurable commercial outcomes.
• Experience managing external agencies, campaign budgets, and partner performance.
• Experience working directly with sales organizations and understanding business-to-business sales funnels.
• Experience with CRM platforms, preferably Salesforce, and marketing automation or demand generation technology.
• Strong analytical skills with the ability to translate data into commercial action.
• Transportation, logistics, industrial services, energy, chemical, manufacturing, or related industry experience preferred but not required.
• Commercial mindset with a strong bias toward growth and measurable outcomes.
• Naturally curious and motivated to uncover the next customer, market, or growth opportunity.
• Comfortable building a new capability rather than inheriting an established playbook.
• Ability to move between strategy and execution, personally driving campaigns from concept through measurement.
• Strong analytical, problem solving, written, and verbal communication skills.
• Comfortable working with data, CRM systems, marketing technology, artificial intelligence tools, and emerging demand generation platforms.
• Collaborative and able to work across Sales, Operations, Pricing, Analytics, and Corporate Communications.
• Competitive, results oriented, and motivated by measurable commercial impact.

Technologies

• Salesforce
• Automation
• Artificial intelligence tools
• Digital marketing platforms
• Marketing automation
• Demand generation technology
• CRM platforms
• Data providers
• Emerging technologies

What Success Looks Like

• Build a repeatable commercial demand generation capability for KAG.
• Expand the number and quality of prospects entering the sales funnel.
• Increase engagement with priority target accounts.
• Generate measurable new logo opportunities and commercial pipeline.
• Improve conversion from marketing engagement to sales activity.
• Establish clear attribution between commercial marketing investment, pipeline creation, and revenue growth.
• Create productive agency partnerships that consistently deliver measurable commercial value.

Organizational Alignment

This role sits within the Commercial organization and owns marketing activity designed to generate demand, create sales opportunities, and support commercial growth. The position partners closely with Corporate Communications to ensure externally facing materials align with KAG brand, messaging, and corporate standards.

Location

North Canton, OH (onsite)