Pleasanton, CA

Marketing Jobs in Pleasanton, CA

2 jobs found

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23d ago

Regional Marketing Manager

United Supermarkets Pleasanton, CA

Pleasanton, CA

23d ago

Full time Manager Marketing CRM

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Job Description

The Regional Marketing Manager coordinates national and local digital marketing across divisions and serves as the primary liaison to the Division Marketing team from Pleasanton, CA.

Responsibilities

Collaborate with Divisions to advance key growth targets and act as the Marketing team liaison.
Facilitate weekly Division meetings and quarterly business reviews with Division teams.
Deliver weekly performance insights to divisions to support decision-making.
Support Divisions and National teams with program recaps.
Collaborate cross-functionally with internal teams such as Analytics, Performance Marketing, CRM, and Content to drive Division and National goals.
Interpret National and Division initiatives and advise on execution options.
Create hyper-localized division messaging integrated into evergreen digital campaigns.
Develop digital marketing playbooks for key evergreen division priorities.
Partner with internal teams to drive agenda and implementation.
Present findings and plans confidently to senior management and large audiences.
Define clear timelines and benchmarks for all Division digital marketing projects.
Serve as the primary contact for all division digital marketing projects, clarifying requirements and deliverables; manage program operations, including workflow, documentation, communication, and cross-team coordination; ensure key deliverables stay on schedule.
Track and report performance, ensuring programs deliver differentiated value against objectives.
Utilize analytics and measurement tools to understand customer segments and marketing channels, optimizing efficiency with a focus on revenue and customer acquisition.
Tour stores and monitor competitor marketing activities.
Share Division and National best practices.
Institute a rigorous test-and-learn approach to achieve desired results.
Work cross-functionally to manage bottlenecks, escalate issues, balance business needs with technical constraints, and maximize business benefit.
Engage across all levels of the organization, regardless of scope.
Review creative, copy, and promotions as needed, driving marketing efficiency and process improvement.

Requirements

Minimum 7 years of professional experience, including at least 3 years managing digital and traditional marketing programs.
Excellent written and verbal communication and presentation skills.
Strong project management abilities with the capacity to handle multiple active projects and priorities.
Understanding of paid advertising, customer targeting, store and ecommerce operations.
Proven experience gathering and analyzing marketing data and applying insights to implement new ideas.
Exceptional communication and problem-solving skills with a focus on innovation and process improvement.
Strong initiative, customer service orientation, and interpersonal skills with experience in negotiation and consensus building.
Bachelor's degree in marketing, Communications, or related field.
Proficiency with Microsoft Excel, Word, and PowerPoint.

Technologies

Microsoft Excel
Microsoft Word
Microsoft PowerPoint

Benefits

Competitive wages paid weekly
Access to up to 50% of earned wages before payday via Stream
Associate discounts
Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more)
Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
Leaders invested in your training, career growth and development
An inclusive work environment with colleagues who reflect the communities we serve

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24d ago

Director Content Marketing

United Supermarkets Pleasanton, CA

Pleasanton, CA

24d ago

Full time Marketing Artificial Intelligence Brand Management

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Job Description

United Supermarkets in Pleasanton, California is seeking an experienced Director of Content Marketing to lead enterprise level storytelling and AI-enabled content systems. This role focuses on elevating brand narratives and personalization across channels, while guiding creative leadership and ensuring operational excellence across the organization.

Responsibilities

Develop and maintain the enterprise content strategy aligned to brand, business, and customer experience goals.
Define the content architecture, including modular content systems, metadata frameworks, taxonomies, and governance models to support personalization and omnichannel activation.
Establish storytelling frameworks that ensure consistent brand voice, narrative cohesion, and creative excellence across all channels and platforms.
Create content playbooks, guidelines, and templates to drive consistency and efficiency across internal teams and agency partners.
Lead content strategy for National 360° campaigns, ensuring alignment across platforms and channels including paid media, owned digital channels, in-store, social, and CRM.
Partner with Channel partners, business functions and The Collective to translate campaign objectives into cohesive content plans.
Ensure storytelling is integrated, sequenced, and optimized across the full customer journey.
Oversee content planning, briefing, and orchestration to ensure timely and effective delivery.
Identify and implement AI and automation technologies that enhance content creation, versioning, optimization, and personalization.
Advocate for prioritization with key stakeholder partners in Product, Engineering and Digital teams to develop and integrate AI tools safely and in alignment with enterprise standards.
Develop enterprise standards for AI tools to be scalable for the enterprise, including collaboration with Legal, Shopper Experience and Division teams.
Drive innovation in dynamic content, predictive content models, and generative AI applications to support personalization at scale.
Develop and maintain a scalable content ecosystem that supports always-on personalization across email, app, site, retail media, and paid media.
Partner with CRM, Loyalty, and Digital teams to ensure content is modular, metadata-driven, and optimized for personalization engines.
Manage a small team of Senior Designers to create and refresh brands and sub-brand identities within the company portfolio.
Direct Senior Designers to develop 360 digital marketing tactics across the customer journey including paid, CRM, app/web, and in-store.
Partner closely with The Collective (Albertson’s Media Network) to ensure brand guidelines are adhered across vendor funded initiatives including digital media, owned channels, in-store and social influencer content.
Define roles, responsibilities, and workflows across internal and external teams to ensure clarity and efficiency.
Oversee agency performance to ensure output meets brand standards, operational requirements, and campaign objectives.
Manage budgets, scopes, and timelines associated with content development and production.
Serve as the lead for creative, content, and production agency partners.
Implement measurement frameworks to evaluate content performance, operational efficiency, and creative effectiveness in collaboration with data science, data analytics and CAMI teams.
Partner with Brand Marketing Ops, Product, and Marketing Operations to streamline processes and remove friction across teams.
Ensure compliance with legal, regulatory, and brand standards across all content.

Requirements

Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
At least 10 years of experience in content strategy, integrated marketing, digital creative leadership, or related roles.
Experience leading content strategy for large-scale, omnichannel brands.
Proven success in building or managing AI-enabled content systems or personalization programs.
Strong understanding of 360° campaign development, omnichannel storytelling, and retail or CPG marketing environments.
Experience managing creative and production agencies.
Strong leadership, communication, and stakeholder management skills.
Ability to balance creative excellence with operational rigor and data-driven decision making.
Familiarity with content operations platforms, DAM/CMS systems, and marketing automation tools.

Technologies

DAM/CMS systems
Marketing automation tools
Generative AI
Artificial intelligence (AI) tools

Benefits

Competitive wages paid weekly
Access to up to 50% of earned wages before payday via Stream
Associate discounts
Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more)
Time off including vacation, holidays, and sick pay (eligibility requirements apply)
Leaders invested in your training, career growth and development
An inclusive work environment with talented colleagues who reflect the communities served

View full job page →

Marketing Jobs in Pleasanton, CA

Regional Marketing Manager

Director Content Marketing

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