Regional Marketing Manager

The Regional Marketing Manager coordinates national and local digital marketing across divisions and serves as the primary liaison to the Division Marketing team from Pleasanton, CA.

Responsibilities

• Collaborate with Divisions to advance key growth targets and act as the Marketing team liaison.
• Facilitate weekly Division meetings and quarterly business reviews with Division teams.
• Deliver weekly performance insights to divisions to support decision-making.
• Support Divisions and National teams with program recaps.
• Collaborate cross-functionally with internal teams such as Analytics, Performance Marketing, CRM, and Content to drive Division and National goals.
• Interpret National and Division initiatives and advise on execution options.
• Create hyper-localized division messaging integrated into evergreen digital campaigns.
• Develop digital marketing playbooks for key evergreen division priorities.
• Partner with internal teams to drive agenda and implementation.
• Present findings and plans confidently to senior management and large audiences.
• Define clear timelines and benchmarks for all Division digital marketing projects.
• Serve as the primary contact for all division digital marketing projects, clarifying requirements and deliverables; manage program operations, including workflow, documentation, communication, and cross-team coordination; ensure key deliverables stay on schedule.
• Track and report performance, ensuring programs deliver differentiated value against objectives.
• Utilize analytics and measurement tools to understand customer segments and marketing channels, optimizing efficiency with a focus on revenue and customer acquisition.
• Tour stores and monitor competitor marketing activities.
• Share Division and National best practices.
• Institute a rigorous test-and-learn approach to achieve desired results.
• Work cross-functionally to manage bottlenecks, escalate issues, balance business needs with technical constraints, and maximize business benefit.
• Engage across all levels of the organization, regardless of scope.
• Review creative, copy, and promotions as needed, driving marketing efficiency and process improvement.

Requirements

• Minimum 7 years of professional experience, including at least 3 years managing digital and traditional marketing programs.
• Excellent written and verbal communication and presentation skills.
• Strong project management abilities with the capacity to handle multiple active projects and priorities.
• Understanding of paid advertising, customer targeting, store and ecommerce operations.
• Proven experience gathering and analyzing marketing data and applying insights to implement new ideas.
• Exceptional communication and problem-solving skills with a focus on innovation and process improvement.
• Strong initiative, customer service orientation, and interpersonal skills with experience in negotiation and consensus building.
• Bachelor's degree in marketing, Communications, or related field.
• Proficiency with Microsoft Excel, Word, and PowerPoint.

Technologies

• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint

Benefits

• Competitive wages paid weekly
• Access to up to 50% of earned wages before payday via Stream
• Associate discounts
• Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more)
• Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
• Leaders invested in your training, career growth and development
• An inclusive work environment with colleagues who reflect the communities we serve