Director Content Marketing

United Supermarkets in Pleasanton, California is seeking an experienced Director of Content Marketing to lead enterprise level storytelling and AI-enabled content systems. This role focuses on elevating brand narratives and personalization across channels, while guiding creative leadership and ensuring operational excellence across the organization.

Responsibilities

• Develop and maintain the enterprise content strategy aligned to brand, business, and customer experience goals.
• Define the content architecture, including modular content systems, metadata frameworks, taxonomies, and governance models to support personalization and omnichannel activation.
• Establish storytelling frameworks that ensure consistent brand voice, narrative cohesion, and creative excellence across all channels and platforms.
• Create content playbooks, guidelines, and templates to drive consistency and efficiency across internal teams and agency partners.
• Lead content strategy for National 360° campaigns, ensuring alignment across platforms and channels including paid media, owned digital channels, in-store, social, and CRM.
• Partner with Channel partners, business functions and The Collective to translate campaign objectives into cohesive content plans.
• Ensure storytelling is integrated, sequenced, and optimized across the full customer journey.
• Oversee content planning, briefing, and orchestration to ensure timely and effective delivery.
• Identify and implement AI and automation technologies that enhance content creation, versioning, optimization, and personalization.
• Advocate for prioritization with key stakeholder partners in Product, Engineering and Digital teams to develop and integrate AI tools safely and in alignment with enterprise standards.
• Develop enterprise standards for AI tools to be scalable for the enterprise, including collaboration with Legal, Shopper Experience and Division teams.
• Drive innovation in dynamic content, predictive content models, and generative AI applications to support personalization at scale.
• Develop and maintain a scalable content ecosystem that supports always-on personalization across email, app, site, retail media, and paid media.
• Partner with CRM, Loyalty, and Digital teams to ensure content is modular, metadata-driven, and optimized for personalization engines.
• Manage a small team of Senior Designers to create and refresh brands and sub-brand identities within the company portfolio.
• Direct Senior Designers to develop 360 digital marketing tactics across the customer journey including paid, CRM, app/web, and in-store.
• Partner closely with The Collective (Albertson’s Media Network) to ensure brand guidelines are adhered across vendor funded initiatives including digital media, owned channels, in-store and social influencer content.
• Define roles, responsibilities, and workflows across internal and external teams to ensure clarity and efficiency.
• Oversee agency performance to ensure output meets brand standards, operational requirements, and campaign objectives.
• Manage budgets, scopes, and timelines associated with content development and production.
• Serve as the lead for creative, content, and production agency partners.
• Implement measurement frameworks to evaluate content performance, operational efficiency, and creative effectiveness in collaboration with data science, data analytics and CAMI teams.
• Partner with Brand Marketing Ops, Product, and Marketing Operations to streamline processes and remove friction across teams.
• Ensure compliance with legal, regulatory, and brand standards across all content.

Requirements

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
• At least 10 years of experience in content strategy, integrated marketing, digital creative leadership, or related roles.
• Experience leading content strategy for large-scale, omnichannel brands.
• Proven success in building or managing AI-enabled content systems or personalization programs.
• Strong understanding of 360° campaign development, omnichannel storytelling, and retail or CPG marketing environments.
• Experience managing creative and production agencies.
• Strong leadership, communication, and stakeholder management skills.
• Ability to balance creative excellence with operational rigor and data-driven decision making.
• Familiarity with content operations platforms, DAM/CMS systems, and marketing automation tools.

Technologies

• DAM/CMS systems
• Marketing automation tools
• Generative AI
• Artificial intelligence (AI) tools

Benefits

• Competitive wages paid weekly
• Access to up to 50% of earned wages before payday via Stream
• Associate discounts
• Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more)
• Time off including vacation, holidays, and sick pay (eligibility requirements apply)
• Leaders invested in your training, career growth and development
• An inclusive work environment with talented colleagues who reflect the communities served