Content & Digital Marketing Coordinator

The Content & Digital Marketing Coordinator at Pali Mountain supports multi-channel marketing efforts across content creation, email and CRM execution in HubSpot, paid media support, and ongoing performance reporting. The role is onsite in Running Springs, CA and contributes to marketing campaigns across Pali Mountain divisions.

Key Responsibilities

• Develop and execute multi-platform social media strategies across Instagram, TikTok, Facebook, and YouTube aligned with brand goals, seasonal campaigns, and sales objectives.
• Create organic and paid content, including short-form video, reels, graphics, photo edits, motion graphics, and ad creatives.
• Produce original content using tools such as Canva, Adobe Photoshop, DaVinci Resolve, and other creative platforms.
• Write scripts, hooks, captions, creative briefs, and campaign messaging tailored to different audiences and platforms.
• Plan, schedule, and publish content while maintaining consistent brand voice and visual identity across all channels.
• Maintain a detailed content calendar and an organized digital asset library to support cross-team collaboration and campaign execution.
• Stay current on social media trends, platform updates, trending audio, and emerging content styles.
• Assist with content capture during events, productions, and on-campus activities, including photography and videography when needed.
• Schedule and publish content, and monitor engagement, comments, and direct messages across platforms.
• Build and design email campaigns in HubSpot, including custom HTML modules, Full Template creation, and landing page components.
• Manage contact lists, tags, and audience segmentation to support targeted campaigns.
• Pull performance reports and analyze key email and campaign metrics, including open rate, CTR, and conversions, to inform strategy.
• Support workflow automation and CRM hygiene in HubSpot.
• Create ad creatives (static, video, carousel) aligned with campaign goals and funnel stage, and write ad copy and conversion-optimized scripts.
• Monitor active paid campaigns on Meta (and other platforms) and flag performance issues.
• Assist with campaign launches and creative testing in Meta Ads and YouTube Ads.
• Track and report performance across GA4, Meta Analytics, TikTok Analytics, and YouTube Analytics, including identifying top and underperforming content.
• Run routine analytics reports for weekly and monthly review and translate insights into actionable recommendations.
• Update website content (images, text, Hubspot Banners, and promotional content) and flag basic site engagement and conversion issues to the marketing manager.
• Assist with uploading blogs, event pages, and campaign landing pages.
• Maintain organized folders for digital assets inside Marketing Server, including logos, videos, photos, and templates.
• Track usage rights to ensure current branding is applied.
• Track marketing campaign deliverables and deadlines, and assist with campaign rollouts based on provided strategy.
• Support coordination of marketing materials for events, PR, and community partnerships, including printing, ordering, and organization.
• Track vendor communication, quotes, and sample requests.
• Prepare internal marketing updates and summary decks.

Requirements

• 1+ years of marketing, communications, or administrative experience (internships accepted).
• Proven ability to create performing content through design, video, or copywriting.
• Highly organized with strong attention to detail.
• Proficiency in analytics platforms: GA4, Meta Analytics, TikTok Analytics, YouTube Analytics.
• Strong design skills using Canva and/or Adobe Creative Suite (including Photoshop, Premiere, Lightroom).
• Working knowledge of HubSpot or similar email marketing/CRM platforms.
• Strong video production knowledge for short-form content.
• Ability to manage multiple projects simultaneously.
• Willingness to learn new tools and platforms.
• Clear communicator, reliable, and collaborative team player.
• Self-starter who follows through without needing micromanagement.

Technologies & Tools

• Instagram, TikTok, Facebook, YouTube
• Canva, Adobe Photoshop, DaVinci Resolve
• HubSpot, GA4, Meta Analytics, TikTok Analytics, YouTube Analytics
• Google Looker Studio
• Meta Ads, Youtube Ads, Meta Business Manager, Meta Business Suite
• Hubspot Banners
• Marketing Server
• Google Drive, Docs, Sheets, Slides
• Figma, After Effects, Adobe Illustrator, Adobe Creative Suite, Premiere, Lightroom
• HTML, Javascript, WordPress
• Email marketing platforms, SMM tools (e.g., Sprout Social)
• Meta Business Suite

Benefits

• Medical, dental and vision insurance.
• Paid holidays.
• Vacation and sick leave.
• Matching charitable contribution program.
• Camper Benefit Program.
• Pali has Heart – Get Paid to Volunteer.

Salary & Schedule

$24-$27 per hour. Full-time role.

Preferred Qualifications

• Experience in a multi-brand or multi-division organization.
• Familiarity with Google Looker Studio or similar data visualization tools.
• Knowledge of Sales and Content Funnel concepts for marketing strategies.
• Script writing experience for ads or short-form video content.
• Experience managing or contributing to Meta Ads campaigns.
• HTML and Javascript knowledge for emails and landing pages.
• Familiarity with WordPress, Meta Business Suite, and/or email marketing platforms.
• Background in or passion for outdoor education, summer camps, or youth-focused brands.