Manager, Digital Marketing (YouTube)
Job Description
Lead YouTube creative strategy at The Walt Disney Studios while building content for Star Wars and Star Wars Kids. This onsite role in New York, NY blends hands-on production leadership with data-driven recommendations, A/B testing, and collaboration across Corporate, Brand, and Strategy.
Compensation: USD 105,100 - 147,600 per year (7 Hudson Square, NY). The base pay offered may vary based on internal equity, geographic region, and job-related knowledge, skills, and experience. Bonus and/or long-term incentive units may be included. Medical, financial, and/or other benefits are available depending on level and position.
Guiding Principles are central to how the team works: promote partnership, be creative, be nimble, be ROI focused, lean into disruption, and stay optimistic.
Responsibilities
- Under the direction of the Director and Sr Mgr, lead hands-on creative development and production of long- and short-form video content including VOD, livestreams, posts, and YouTube Shorts, plus community content and engagement for both MFK and NMFK YouTube channels.
- Translate detailed content strategies into production and delivery plans that align with franchise priorities and timelines.
- Create content that follows brand guidelines while maintaining the right voice, style, and tone; push new formats, trends, and opportunities aligned to evolving platform and fan tastes.
- Partner with 3rd party creative agencies and platform partners to produce compelling content and identify growth opportunities.
- Develop and produce content built for international distribution and cross-platform use in support of brand and franchise strategies.
- Collaborate with a growing team across Corporate, Brand, and Strategy to execute YouTube channel plans.
- Use data to make recommendations, identify opportunities for growth, and support A/B testing.
- Maintain a strong understanding of YouTube with focus on Adult targeted and Made for Kids programming.
- Support planning and execution for live-streamed events, stunts, and coverage broadcasts.
- Manage a coordinator team to execute strategies and creative production needs, while leading and cultivating talent and understanding.
Requirements
- 5+ years relevant experience in content development and production, preferably digital.
- Experience producing long- and short-form content for both fiction and non-fiction video.
- A passion for creating high-performing, highly creative, engaging content and storytelling.
- Strong project management, organization, presentation, and communication skills.
- Strong understanding of digital platforms and trends, specifically YouTube.
- Ability to manage multiple projects and shifting priorities in a matrixed organization.
- Collaborative approach with experience rolling up effectively to leadership.
- Deep knowledge and affinity for the Star Wars brands and characters across media and iterations.
- Efficient time management with the ability to meet deadlines and self-direct.
- Proficiency with Keynote/PowerPoint, Google Suite, Teams, Adobe Photoshop, and Adobe Premiere.
- Team player mindset with strong work ethic and ability to stay nimble.
- Familiarity with Star Wars and other Disney Brands is a plus.
- AA or BA in Digital Marketing, Marketing, Film, or business admin/relevant degree (preferred).
- Core requirement: deep understanding of children’s programming, developmental content needs, and age-appropriate storytelling.
- Knowledge of compliance and appropriate content designation, broader policies around MFK digital content, and experience in the Made for Kids content sector.
- Experience as, or working with, content creators and best practices across audience designations is heavily valued.
Technologies
- Keynote/PowerPoint
- Google Suite
- Teams
- Adobe Photoshop
- Adobe Premiere
- YouTube
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