Manager, Digital Marketing (YouTube)

Responsibilities

• Under the direction of the Director and Sr Mgr, lead hands-on creative development and production of long- and short-form video content including VOD, livestreams, posts, and YouTube Shorts, plus community content and engagement for both MFK and NMFK YouTube channels.
• Translate detailed content strategies into production and delivery plans that align with franchise priorities and timelines.
• Create content that follows brand guidelines while maintaining the right voice, style, and tone; push new formats, trends, and opportunities aligned to evolving platform and fan tastes.
• Partner with 3rd party creative agencies and platform partners to produce compelling content and identify growth opportunities.
• Develop and produce content built for international distribution and cross-platform use in support of brand and franchise strategies.
• Collaborate with a growing team across Corporate, Brand, and Strategy to execute YouTube channel plans.
• Use data to make recommendations, identify opportunities for growth, and support A/B testing.
• Maintain a strong understanding of YouTube with focus on Adult targeted and Made for Kids programming.
• Support planning and execution for live-streamed events, stunts, and coverage broadcasts.
• Manage a coordinator team to execute strategies and creative production needs, while leading and cultivating talent and understanding.

Requirements

• 5+ years relevant experience in content development and production, preferably digital.
• Experience producing long- and short-form content for both fiction and non-fiction video.
• A passion for creating high-performing, highly creative, engaging content and storytelling.
• Strong project management, organization, presentation, and communication skills.
• Strong understanding of digital platforms and trends, specifically YouTube.
• Ability to manage multiple projects and shifting priorities in a matrixed organization.
• Collaborative approach with experience rolling up effectively to leadership.
• Deep knowledge and affinity for the Star Wars brands and characters across media and iterations.
• Efficient time management with the ability to meet deadlines and self-direct.
• Proficiency with Keynote/PowerPoint, Google Suite, Teams, Adobe Photoshop, and Adobe Premiere.
• Team player mindset with strong work ethic and ability to stay nimble.
• Familiarity with Star Wars and other Disney Brands is a plus.
• AA or BA in Digital Marketing, Marketing, Film, or business admin/relevant degree (preferred).
• Core requirement: deep understanding of children’s programming, developmental content needs, and age-appropriate storytelling.
• Knowledge of compliance and appropriate content designation, broader policies around MFK digital content, and experience in the Made for Kids content sector.
• Experience as, or working with, content creators and best practices across audience designations is heavily valued.

Technologies

• Keynote/PowerPoint
• Google Suite
• Teams
• Adobe Photoshop
• Adobe Premiere
• YouTube