Marketing Assistant

Sir Home Improvements is looking for a hands-on Marketing Assistant to support the Marketing Department in Portage, MI. This onsite role is focused on social media and content creation, digital marketing support, marketing operations and project coordination, and assistance with events and lead generation.

You will work closely with the Director of Marketing and help keep campaigns, assets, schedules, and documentation organized while contributing to measurable marketing results.

What you’ll do

• Help manage SIR Home Improvements’ Facebook and Instagram presence.
• Plan, create, schedule, and publish social media content.
• Create branded graphics and marketing assets in Canva, including social posts, flyers, event materials, and more.
• Film and edit Reels, short-form videos, employee features, project content, and promotional videos using CapCut or similar tools.
• Capture high-quality photos and videos during customer projects, company events, community activities, and other marketing opportunities.
• Maintain the content calendar and support consistent brand execution.
• Brainstorm content ideas, campaigns, trends, and engagement opportunities.
• Support campaign tasks in Meta Business Suite and Meta Ads Manager, including audiences, creative, reporting, and performance monitoring.
• Track digital marketing results and help identify ways to improve performance.
• Assist with website updates, landing page content, and related digital projects.
• Apply basic SEO and web content best practices.
• Use AI and other marketing technology to improve research, organization, content development, and workflow efficiency.
• Organize marketing projects, deadlines, calendars, files, and campaigns.
• Prepare reports, spreadsheets, presentations, training materials, and marketing documentation.
• Track marketing activity, lead sources, appointments, and department performance.
• Coordinate with Sales, Call Center, Production, Events, and other departments to support marketing initiatives.
• Identify missing information, incomplete tasks, or follow-up needs and help ensure they are addressed.
• Support coordination for shows, events, canvassing initiatives, and community activities, including materials, staffing, schedules, and supplies.
• Assist with lead tracking, entry, organization, and post-event follow-up.
• Capture photo and video content during events and field marketing activities.
• Help convert company activities, customer projects, and events into engaging marketing content.

Skills and experience

• Strong interest in marketing, social media, digital advertising, or content creation.
• Comfort using Canva to create professional, on-brand materials.
• Experience creating or editing Reels, TikToks, or other short-form video content.
• Understanding of how businesses use Facebook and Instagram for marketing.
• Comfort learning and working in Meta Business Suite and Meta Ads Manager.
• Good eye for photography and videography, including framing and lighting.
• Strong written communication and proofreading skills.
• Basic understanding of website, SEO, and digital marketing concepts.
• Comfort working with spreadsheets, email, cloud-based tools, and new technology.
• Ability to manage multiple projects and deadlines with attention to detail.
• Initiative, dependability, professionalism, organization, and accountability.
• Comfort learning, receiving feedback, and developing new skills.
• Ability to work with employees, managers, customers, and multiple departments.

Helpful background

• Previous professional marketing experience is helpful, but strong skills built through college, internships, freelance work, personal projects, organizations, or hands-on experience are also welcome.
• Especially valuable experience includes social media management; Meta Business Suite and Meta Ads Manager; Canva; CapCut or similar editing tools; photography and videography; content calendars; digital advertising; website management; SEO; Google Workspace or Microsoft Office; CRM or lead-management systems; event marketing; and marketing analytics/reporting.
• Experience in home improvement, lead generation, call center operations, or sales support is a plus but not required.

Success in the role

• Social media content is creative, consistent, professional, and published on schedule.
• Marketing projects stay organized and deadlines are met.
• Photos, videos, graphics, and assets are easy to find and ready to use.
• Reports and lead information are accurate.
• Marketing campaigns and events receive proper support.
• You proactively identify what needs to be done and help move projects forward.
• You continue building marketing skills and gradually take ownership of larger projects.

Why join Sir Home Improvements

• SIR Home Improvements has served Michigan homeowners since 1980 and is continuing to grow.
• The role provides hands-on experience across multiple marketing areas rather than focusing on a single small portion of the department.
• You can develop experience in Social Media, Digital Advertising, Content Creation, Video, Photography, SEO, Events, Lead Generation, Marketing Analytics, Project Management, and Marketing Operations.
• For the right person, the position can grow into increased responsibility and larger marketing projects.

Compensation and location

• Salary: from $22.00 per hour
• Work location: In person (Portage, MI)

Technologies you’ll use

• Canva
• CapCut
• Meta Business Suite
• Meta Ads Manager
• Facebook
• Instagram
• Reels
• TikTok
• AI
• SEO
• Website
• Landing pages