Director of Marketing & Digital Media

Join the YMCA of Pueblo as a leader who strengthens the Y’s visibility and impact through storytelling through video and digital content. This onsite role in Pueblo, CO blends marketing, communications, and digital strategy to help drive engagement, participation, and philanthropic support while ensuring the YMCA brand stays consistent across every platform.

What you’ll be doing

• Lead the development and execution of a comprehensive video storytelling strategy that highlights YMCA impact, programs, and community outcomes.
• Capture, produce, and distribute high-quality video content featuring authentic stories from members, staff, and community transformation.
• Maintain consistent storytelling across social media, website, email, and presentations to reinforce the Y’s mission and relevance.
• Build a proactive content pipeline so the YMCA is telling its story, not waiting for others to define it.
• Partner with program and membership teams to identify and elevate meaningful stories that connect emotionally and inspire action.
• Develop and implement an annual marketing and communications plan aligned to YMCA strategic priorities, with storytelling at its core.
• Serve as the primary spokesperson for media inquiries, community relations, and crisis communications.
• Coordinate mission-driven marketing communications that effectively reach target audiences.
• Lead brand strategy and consistency across programs, services, and communication channels.
• Proactively engage media through feature stories, Op/Ed pieces, PSAs, and human-interest content.
• Act as a marketing/PR liaison to internal teams, branches, and community partners.
• Create and execute integrated campaigns for membership, programs, and fundraising initiatives.
• Use demographic and engagement data to guide marketing strategies and program promotion.
• Support pricing strategy communication and positioning.
• Develop presentations and materials for board, community, and fundraising efforts.
• Manage marketing budgets, optimize return on investment, oversee advertising across print, digital, and direct channels, and track/analyze performance.
• Conduct market research and adjust strategy to stay competitive.
• Build and maintain relationships with community influencers and strategic partners.
• Lead social media strategy focused on engagement, storytelling, and community connection, including actively listening and responding across digital platforms.
• Oversee website strategy and digital presence, ensuring content remains current, engaging, and user-friendly, including website and app content and scheduling functionality and user experience.
• Perform MOD responsibilities.
• Support the Annual Community Support Campaign through storytelling and engagement strategies.
• Support Corporate Cup and other key events through impactful promotion and coverage.

What you’ll need

• Bachelor’s degree in marketing, communications, media, or related field preferred (or equivalent experience).
• Demonstrated experience in video production, editing, and digital storytelling required.
• Strong understanding of social media, content strategy, and digital marketing trends.
• Experience with web analytics, social listening tools, and content management systems.
• Ability to manage multiple projects with tight deadlines.
• Strong attention to detail and proofreading skills.
• Creative, innovative, and collaborative mindset.
• Knowledge of Google Analytics, Google Ads, and digital advertising platforms.
• Ability to connect with and represent diverse community audiences.
• Experience leading organizational change and communication strategies.
• CPR, AED, Oxygen, and First Aid Certification required within one month of hire.

Tools you’ll use

• Google Analytics
• Google Ads

Compensation & benefits

Salary: USD 57,784 to 60,000 per year (onsite in Pueblo, CO).

• Free YMCA Staff Membership
• Program discounts
• Employee Assistance Program
• Generous retirement benefits: 12% after eligibility is met
• Paid vacation, sick days, and holidays
• Medical, Dental & Vision Insurance
• Disability Benefits
• Life Insurance
• Career development and training opportunities

Key priority: lead video-led digital storytelling that brings the YMCA’s mission and community outcomes to life.