Marketing Director
Manager
Marketing
Brand Management
Campaign Management
Channel Management
Content Marketing
Crm Analytics
Crm Platform
Digital Marketing
E Commerce Platform
Email Marketing
Hubspot
Marketing Analytics
Marketing Automation
Marketing Strategy
Marketing Technology
Paid Advertising
Program Management
Relationship Management
Reporting and Analytics
Salesforce
Salesforce Crm
Seo & Sem
Shopify
Social Media
Website Management
Job Description
Western Welding Academy is seeking a Marketing Director to own the marketing strategy driving brand growth and student applications across channels.
Responsibilities
- Own the marketing strategy by building and executing a plan that grows reach, drives student applications, and lowers cost to acquire each new student
- Lead brand direction to keep messaging strong, consistent, and clear across every channel while protecting brand reputation
- Run integrated campaigns across digital, social, email, events, and more, managing budget and optimizing for ROI
- Drive digital performance with oversight of SEO, SEM, paid ads, email, and content marketing while staying current on evolving tools and platforms
- Lead social execution through engaging campaigns and high-quality video and photo content for TikTok, YouTube, Instagram, and Snapchat
- Manage and mentor the marketing team by setting clear goals and coordinating outside vendors and agencies
- Let data guide decisions using tracking, market research, and reporting to share results and recommendations with leadership
Requirements
- Bachelor’s degree in a relevant field (video, art, photography, sales, or graphic design preferred)
- 5+ years of marketing experience, including at least 3 years leading a team
- Proven record building and executing marketing strategies that deliver results
- Strong digital marketing skills with experience in social media and content creation
- Video and photography aptitude, with hands-on capability
- Leadership, communication, and people skills for team and stakeholder management
- Analytical and problem-solving ability, comfortable managing multiple projects at once
- Marketing automation and CRM experience using tools such as HubSpot or Salesforce
- Plus: experience with Shopify, Aircall, ManyChat, or Klaviyo, and a background in psychology or consumer behavior
Technology Stack
- HubSpot
- Salesforce
- Shopify
- Aircall
- ManyChat
- Klaviyo
- SEO
- SEM
Compensation & Location
- Location: Gillette, WY (onsite)
- Salary: USD 90,000 - 105,000 per year
Benefits
- Free medical option: Cigna HDHP fully company-paid for you and your family
- HSA contribution: $1,000 per year added when you choose the HDHP
- Company-paid life insurance: $75,000 coverage at no cost to you
- 401(k) with match: match up to 3.5% of your pay
- Dental and vision through Principal at low monthly cost
- Unlimited PTO starting from your first day
- Nine paid holidays, including Good Friday, Black Friday, and Christmas Eve
- Mission impact: supporting life-changing careers and rebuilding America’s skilled workforce
Before You Start
- Employment is contingent on a successful background check
- Employment is contingent on a pre-employment drug screening
Equal Opportunity
- Western Welding Academy is an equal opportunity employer
- They consider applicants without regard to race, color, religion, sex, national origin, age, disability, or other protected status under law
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