Senior Manager, Digital Marketing

Resorts World Las Vegas is seeking a Senior Manager, Digital Marketing to own the resort’s social media voice, strategy, and performance across every channel. Working within Marketing & Communications, you will lead the social team and deliver integrated, brand-aligned work in partnership with internal departments.

What you’ll do

• Own the annual and quarterly social media strategy, aligned with resort business goals, brand standards, and integrated marketing campaigns.
• Lead, coach, and develop the social media team by setting clear priorities, accountability, and growth plans.
• Serve as the social media lead within Marketing & Communications, partnering with Marketing Partners, PR, Creative Services, Digital, Email, and Photo/Video to deliver integrated work for client departments.
• Present strategy, performance, and recommendations to department and property senior leadership.
• Direct content production from ideation through publishing across Instagram, TikTok, Facebook, YouTube, X, LinkedIn, and emerging platforms.
• Create a content mix that balances elevated brand storytelling with fast, lo-fi, trend-driven, creator-style video.
• Deliver a weekly content calendar and ensure day-to-day execution.
• Write and approve copy that reflects the Resorts World Las Vegas brand voice, and brief Creative Services and Photo/Video on design and production needs.
• Ensure every channel remains within brand standards and the Marketing & Communications approval process.
• Oversee daily community management and social guest care, escalating guest issues to the appropriate departments.
• Monitor social reputation and sentiment, flagging risks early.
• Lead social response during crisis and sensitive situations with PR and senior leadership.
• Set KPIs for each channel and campaign, and own monthly, campaign, and executive reporting.
• Use social listening and analytics to sharpen strategy, prove ROI, and identify new opportunities.
• Track platform changes, algorithm shifts, and industry trends, adjusting strategy as needed.
• Partner with PR on influencer and creator programs, ensuring paid partnerships and promotions follow FTC guidelines and platform rules.
• Plan and run social promotions, contests, and paid social support in support of business objectives.
• Build strong relationships with property departments, entertainment partners, and outside agencies.
• Perform other job-related duties as requested.

Qualifications

• Ability to effectively communicate verbally and in writing.
• Proven record of building and executing social strategies that grew audience, engagement, and business results.
• Experience leading, mentoring, and holding accountable a team of social media professionals.
• Strong copywriting and editorial judgment with a sharp eye for brand voice.
• Hands-on fluency with short-form vertical video, including lo-fi, trend-based, and creator-style content.
• Experience with enterprise social management and listening platforms such as Sprout Social, Sprinklr, or similar tools.
• Strong analytics skills, turning data into clear insights and recommendations for senior leaders.
• Experience managing multiple complex campaigns across multiple brands or venues simultaneously.
• Working knowledge of paid social, FTC endorsement guidelines, and platform policies.
• Sound judgment in reputation and crisis situations, with comfort escalating issues quickly.
• Strong project management skills for a fast-paced, deadline-driven environment.
• Excellent customer service and stakeholder management skills.
• Adobe Creative Suite and CapCut (or similar editing tools), and photography skills are a plus.
• Ability to obtain and maintain full knowledge of company and department rules, regulations, policies, and procedures.
• Ability to work varied shifts, including nights, weekends, and holidays.
• Proof of eligibility to work in the United States.
• At least 21 years of age.

Minimum requirements

• High School Diploma or equivalent.
• Minimum of seven years of experience in social media marketing, content, or community management.
• Minimum of three years of people management experience leading a social media or content team.
• At least 21 years of age and proof of eligibility to work in the United States.

Tools & platforms

Sprout Social, Sprinklr, Adobe Creative Suite, CapCut, Instagram, TikTok, Facebook, YouTube, X, LinkedIn.

Team values

Resorts World Las Vegas emphasizes a service mindset built around ambassadors, safety, security, EVS, and guest experience, with expectations that team members address concerns appropriately and help guests with care and urgency.

Location: Las Vegas, NV (onsite)