Resorts World Las Vegas is seeking a Senior Manager, Digital Marketing to own the resort’s social media voice, strategy, and performance across every channel. Working within Marketing & Communications, you will lead the social team and deliver integrated, brand-aligned work in partnership with internal departments.
What you’ll do
- Own the annual and quarterly social media strategy, aligned with resort business goals, brand standards, and integrated marketing campaigns.
- Lead, coach, and develop the social media team by setting clear priorities, accountability, and growth plans.
- Serve as the social media lead within Marketing & Communications, partnering with Marketing Partners, PR, Creative Services, Digital, Email, and Photo/Video to deliver integrated work for client departments.
- Present strategy, performance, and recommendations to department and property senior leadership.
- Direct content production from ideation through publishing across Instagram, TikTok, Facebook, YouTube, X, LinkedIn, and emerging platforms.
- Create a content mix that balances elevated brand storytelling with fast, lo-fi, trend-driven, creator-style video.
- Deliver a weekly content calendar and ensure day-to-day execution.
- Write and approve copy that reflects the Resorts World Las Vegas brand voice, and brief Creative Services and Photo/Video on design and production needs.
- Ensure every channel remains within brand standards and the Marketing & Communications approval process.
- Oversee daily community management and social guest care, escalating guest issues to the appropriate departments.
- Monitor social reputation and sentiment, flagging risks early.
- Lead social response during crisis and sensitive situations with PR and senior leadership.
- Set KPIs for each channel and campaign, and own monthly, campaign, and executive reporting.
- Use social listening and analytics to sharpen strategy, prove ROI, and identify new opportunities.
- Track platform changes, algorithm shifts, and industry trends, adjusting strategy as needed.
- Partner with PR on influencer and creator programs, ensuring paid partnerships and promotions follow FTC guidelines and platform rules.
- Plan and run social promotions, contests, and paid social support in support of business objectives.
- Build strong relationships with property departments, entertainment partners, and outside agencies.
- Perform other job-related duties as requested.
Qualifications
- Ability to effectively communicate verbally and in writing.
- Proven record of building and executing social strategies that grew audience, engagement, and business results.
- Experience leading, mentoring, and holding accountable a team of social media professionals.
- Strong copywriting and editorial judgment with a sharp eye for brand voice.
- Hands-on fluency with short-form vertical video, including lo-fi, trend-based, and creator-style content.
- Experience with enterprise social management and listening platforms such as Sprout Social, Sprinklr, or similar tools.
- Strong analytics skills, turning data into clear insights and recommendations for senior leaders.
- Experience managing multiple complex campaigns across multiple brands or venues simultaneously.
- Working knowledge of paid social, FTC endorsement guidelines, and platform policies.
- Sound judgment in reputation and crisis situations, with comfort escalating issues quickly.
- Strong project management skills for a fast-paced, deadline-driven environment.
- Excellent customer service and stakeholder management skills.
- Adobe Creative Suite and CapCut (or similar editing tools), and photography skills are a plus.
- Ability to obtain and maintain full knowledge of company and department rules, regulations, policies, and procedures.
- Ability to work varied shifts, including nights, weekends, and holidays.
- Proof of eligibility to work in the United States.
- At least 21 years of age.
Minimum requirements
- High School Diploma or equivalent.
- Minimum of seven years of experience in social media marketing, content, or community management.
- Minimum of three years of people management experience leading a social media or content team.
- At least 21 years of age and proof of eligibility to work in the United States.
Tools & platforms
Sprout Social, Sprinklr, Adobe Creative Suite, CapCut, Instagram, TikTok, Facebook, YouTube, X, LinkedIn.
Team values
Resorts World Las Vegas emphasizes a service mindset built around ambassadors, safety, security, EVS, and guest experience, with expectations that team members address concerns appropriately and help guests with care and urgency.
Location: Las Vegas, NV (onsite)
