Social Media & Event Marketing Coordinator

Drive social media promotion and ticketed event marketing for Tavern Blue’s restaurant and entertainment calendar from a Coralville, IA onsite role.

Responsibilities

• Review Tavern Blue’s shared event calendar regularly to stay up to date on upcoming events.
• Work with management and the Event Planner to take confirmed event details and build a promotional plan.
• Create and coordinate event posters and promotional materials, including graphics, photos, videos, and reels.
• Ensure every poster and post includes accurate details: date, time, performer or event name, ticket info, pricing, and age restrictions when applicable.
• Publish and schedule content using Meta Business Suite for Facebook and Instagram.
• Plan multiple promotional touchpoints for major events instead of posting only once.
• Schedule promotion far enough in advance to give events proper exposure before the event date.
• Increase promotion as events approach using reminders, countdowns, reels, stories, and day-of posting when appropriate.
• Create and publish ticketed events on EventCreate when required (title, description, date, time, pricing, ticket options, images, and all necessary details).
• Verify that the EventCreate ticket page is accurate before publishing, and update promptly if event details change.
• Use the EventCreate ticket link consistently across Facebook, Instagram, the Tavern Blue website, posters, and other promotional materials.
• Monitor ticket sales for upcoming events and relay important sales updates to management so promotion can be adjusted.
• Promote live music, themed events, special entertainment, holiday events, food and drink specials, games, private-event opportunities, and other Tavern Blue activities.
• Send confirmed event information and promotional materials to Tavern Blue’s outside marketing company for website and channel updates.
• Follow up with the outside marketing company when corrections, changes, or additional updates are needed.
• Coordinate with bands, performers, event hosts, or organizers to obtain promotional assets such as photos, logos, bios, videos, and related materials.
• Tag participating performers, organizations, bands, and partners appropriately to expand reach.
• Share event information into appropriate local Facebook groups and community channels when permitted.
• Maintain ongoing social media engagement between events with everyday content.
• Photograph and video events, including food, drinks, games, entertainment, staff, and the Tavern Blue atmosphere when appropriate.
• Create short-form video content and reels.
• Respond professionally to comments and social-media messages or direct questions by routing to management when needed.
• Monitor social performance and identify which posts, events, videos, and promotions drive the strongest engagement.
• Keep promotional information consistent across Facebook, Instagram, EventCreate, the Tavern Blue website, and other channels.
• Immediately correct outdated or inaccurate event information when an event changes.
• Communicate regularly with management about posted items, remaining promotions, ticketed events live on EventCreate, and needed content or information.

Requirements

• Strong knowledge of Facebook and Instagram.
• Comfort using Meta Business Suite to create, schedule, and manage posts.
• Comfort creating and maintaining EventCreate ticket pages.
• Strong writing skills to create engaging promotional copy.
• Ability to create attractive social media graphics and promotional materials.
• Experience with Canva, Adobe products, or similar design tools is preferred.
• Comfort creating reels and short-form videos.
• Good photography and video instincts.
• Excellent attention to detail, especially dates, times, pricing, ticket links, and event information.
• Strong organizational skills to manage promotion for multiple upcoming events at once.
• Ability to work independently and meet deadlines without constant supervision.
• Comfort communicating with management, the Event Planner, performers, bands, and the outside marketing company.
• Previous social media, marketing, hospitality, restaurant, entertainment, or event-promotion experience is preferred.

Technologies

• Meta Business Suite
• Facebook
• Instagram
• EventCreate
• Canva
• Adobe products

Job Summary

• Primary focus: marketing and social media, not event planning.
• Take confirmed event information and turn it into advertising that increases awareness and ticket sales when applicable.
• Coordinate with management and the Event Planner to ensure promotion across Facebook, Instagram, EventCreate, the website, and other appropriate marketing channels.

Most Important Part of the Position

• A confirmed Tavern Blue event should not be added to the calendar and then forgotten.
• Once an event is confirmed, ensure people hear about it through promotion, ticket page creation (when required), scheduling, website updates, performer support materials, ticket sales monitoring, and keeping the event visible until event day.
• The goal is to turn planned events into well-promoted events that guests know about, want to attend, and can purchase tickets for when applicable.

Pay and Location

• Location: Coralville, IA (onsite)
• Pay: $15.00 - $22.00 per hour (USD)
• Expected hours: 20.0 per week
• Work location: In person

About Tavern Blue

• Tavern Blue is a restaurant and entertainment venue in Coralville with food, drinks, games, live entertainment, themed events, private events, and a tropical indoor-beach atmosphere.
• A busy, constantly changing event calendar makes the role ideal for someone who enjoys social media, entertainment, creativity, and promoting experiences people want to share.