Marketing Jobs in Frisco, TX

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1d ago

Director, Brand & Social Media Marketing

TIAA Frisco, TX

Frisco, TX

1d ago

$113k - $151k/yr Full time Marketing Brand Management Brand Marketing

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Job Description

Join TIAA in Frisco, TX (onsite) and take ownership of brand and social strategy end-to-end. This role independently leads brand marketing programs while providing full accountability for Wealth Management’s social media presence and long-term social direction. You will connect brand positioning with cultural execution across cross-functional partners, shaping how the brand shows up across channels.

Base pay range: $113,000 to $151,000 per year.

Anticipated posting end date: 2026-08-22.

Responsibilities

Lead the research, development, and execution of brand-focused marketing strategies to maximize brand appeal and capture market opportunity, using advanced judgment with minimal guidance.
Analyze market trends, customer behavior, competitor activity, and opinion research to generate forward-looking insights (1–3 year horizon) that inform brand decisions and recommendations to senior leadership.
Drive cross-functional alignment across brand positioning, marketing themes, and media channels by influencing decisions across partners including Creative, Product, Digital, and Channel Marketing.
Own the review and governance of brand marketing assets, applying advanced brand judgment to ensure content resonates with targeted customer segments and maintains brand integrity across touchpoints.
Own the social media program with full accountability, independently directing content strategy, creation, operational execution, and ongoing program evolution across all platforms.
Develop and publish high-quality original content with advanced platform expertise and an authoritative brand voice to drive meaningful engagement with targeted audiences.
Lead the content editorial calendar to orchestrate campaigns, timely marketing moments, and always-on publishing in support of broader Wealth Marketing objectives.
Serve as the department’s subject matter expert on brand voice and content standards, influencing consistent tone, terminology, and messaging across channels and audiences.
Monitor the competitive social media landscape and emerging platform trends, translating insights into actionable program improvements as the industry shifts.
Establish, own, and refine social media goals, metrics, and benchmarking, assessing performance against business objectives and optimizing outcomes over a short- to medium-term horizon.

Requirements

Education: University degree.
Experience: 5+ years required; 7+ years preferred (5+ years in marketing with a focus in social media marketing; 7+ years also preferred).
Build relationships with clients and peers.
Strong written and oral communication skills, including presentations; creative thinker.
Effective time management and project management skills.
Proven ability to develop and implement social media strategies beyond likes and followers.
Strong familiarity with the business applications of social media platforms including Facebook, Twitter, YouTube, LinkedIn, Instagram, Reddit, and TikTok.
Proficiency with social media search, analysis, and content distribution tools (for example, Hearsay, Hootsuite).
Physical requirement: Sedentary Work.
Demonstrated capabilities aligned to accountability, adaptability, brand management and positioning, brand strategy, collaboration, executive presence, influence, inspiration, marketing creativity, strategic planning, problem solving, relationship management, and storytelling.

Technologies

Facebook
Twitter
YouTube
LinkedIn
Instagram
Reddit
TikTok
Hearsay
Hootsuite

Benefits

Superior retirement program
Highly competitive health, wellness and work life offerings to help you achieve and maintain your best possible physical, emotional, and financial well-being
Comprehensive Total Rewards package
Participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans)

Accessibility and workplace policies

TIAA offers support for applicants who need assistance with the online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
U.S. applicants seeking a reasonable accommodation to complete an application can contact: Phone (800) 842-2755 or Email accessibility.support@tiaa.org
TIAA maintains a drug-free and smoke/free workplace.

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