Director, Brand & Social Media Marketing

Responsibilities

• Lead the research, development, and execution of brand-focused marketing strategies to maximize brand appeal and capture market opportunity, using advanced judgment with minimal guidance.
• Analyze market trends, customer behavior, competitor activity, and opinion research to generate forward-looking insights (1–3 year horizon) that inform brand decisions and recommendations to senior leadership.
• Drive cross-functional alignment across brand positioning, marketing themes, and media channels by influencing decisions across partners including Creative, Product, Digital, and Channel Marketing.
• Own the review and governance of brand marketing assets, applying advanced brand judgment to ensure content resonates with targeted customer segments and maintains brand integrity across touchpoints.
• Own the social media program with full accountability, independently directing content strategy, creation, operational execution, and ongoing program evolution across all platforms.
• Develop and publish high-quality original content with advanced platform expertise and an authoritative brand voice to drive meaningful engagement with targeted audiences.
• Lead the content editorial calendar to orchestrate campaigns, timely marketing moments, and always-on publishing in support of broader Wealth Marketing objectives.
• Serve as the department’s subject matter expert on brand voice and content standards, influencing consistent tone, terminology, and messaging across channels and audiences.
• Monitor the competitive social media landscape and emerging platform trends, translating insights into actionable program improvements as the industry shifts.
• Establish, own, and refine social media goals, metrics, and benchmarking, assessing performance against business objectives and optimizing outcomes over a short- to medium-term horizon.

Requirements

• Education: University degree.
• Experience: 5+ years required; 7+ years preferred (5+ years in marketing with a focus in social media marketing; 7+ years also preferred).
• Build relationships with clients and peers.
• Strong written and oral communication skills, including presentations; creative thinker.
• Effective time management and project management skills.
• Proven ability to develop and implement social media strategies beyond likes and followers.
• Strong familiarity with the business applications of social media platforms including Facebook, Twitter, YouTube, LinkedIn, Instagram, Reddit, and TikTok.
• Proficiency with social media search, analysis, and content distribution tools (for example, Hearsay, Hootsuite).
• Physical requirement: Sedentary Work.
• Demonstrated capabilities aligned to accountability, adaptability, brand management and positioning, brand strategy, collaboration, executive presence, influence, inspiration, marketing creativity, strategic planning, problem solving, relationship management, and storytelling.

Technologies

• Facebook
• Twitter
• YouTube
• LinkedIn
• Instagram
• Reddit
• TikTok
• Hearsay
• Hootsuite

Benefits

• Superior retirement program
• Highly competitive health, wellness and work life offerings to help you achieve and maintain your best possible physical, emotional, and financial well-being
• Comprehensive Total Rewards package
• Participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans)

Accessibility and workplace policies

• TIAA offers support for applicants who need assistance with the online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
• U.S. applicants seeking a reasonable accommodation to complete an application can contact: Phone (800) 842-2755 or Email [email protected]
• TIAA maintains a drug-free and smoke/free workplace.