White Plains, NY

Marketing Jobs in White Plains, NY

2 jobs found

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1mo ago

Product Owner – Marketing Category & Insights

Danone White Plains, NY

White Plains, NY

1mo ago Closed

$126k - $181k/yr Full time Marketing Business Analytics Data Analytics

This position is no longer accepting applications (closed Sep 6, 2026).

Job Description

Lead product vision and delivery for digital marketing analytics and consumer insights across Danone’s measurement and insight ecosystem.

Responsibilities

Own product vision, backlog, prioritization logic, and expected value for Marketing Category & Insights products.
Prioritize features, defects, enablers, and enhancements using business value, risk, dependencies, compliance needs, and delivery capacity.
Ensure user stories, epics, and acceptance criteria are clear to support efficient, high-quality squad delivery.
Lead product discovery and delivery iteratively and adaptively to keep the squad focused on the most valuable outcomes.
Validate releases against expected business outcomes and support rollout/adoption after deployment.
Define and maintain the domain roadmap aligned to business priorities, compliance requirements, and technical dependencies.
Convert strategic goals into phased increments, MVPs, enhancements, and foundational enablers.
Evaluate solution options with the squad and partners, balancing reuse, scalability, speed-to-value, and sustainability.
Ensure product design covers process, tagging, measurement, reporting, dashboarding, privacy, and adoption considerations.
Act as the primary product counterpart for stakeholders across Marketing, eCommerce, Media, Consumer Care, Privacy/Legal, Data, and IT.
Incorporate user pain points and business priorities into clear product direction.
Manage competing priorities and align stakeholders through transparent trade-offs and roadmap communication.
Lead governance discussions for scope, priorities, dependencies, adoption, and expected value realization.
Own product capabilities for digital measurement strategy, tagging governance, KPI standardization, dashboarding, and consumer journey analytics.
Ensure support for SEO insight requirements, D2C and eCommerce behavioral data capture, and contact center insight generation.
Govern consent-aware data collection and cookie-management-related requirements with relevant stakeholders.
Translate core processes into scalable product capabilities with clear ownership, measurable outcomes, and sustainable operating practices.
Own product-level quality expectations for tagging, tracking, dashboards, KPI consistency, and reporting reliability.
Oversee issue prioritization, defect resolution, and root-cause analysis for product incidents and data gaps.
Ensure governance of KPI definitions, business rules, measurement frameworks, access considerations, and product usage indicators.
Work with technical teams to ensure data flow integrity across analytics platforms, dashboards, CMS environments, and downstream insight layers.
Continuously identify opportunities to improve usability, scalability, standardization, and value realization.
Promote experimentation, learning loops, pilot use cases, and KPI-led reviews to strengthen outcomes.
Drive consistent documentation and product governance practices across releases and stakeholders.
Track and communicate outcome indicators including adoption, usage, data quality, time-to-insight, and stakeholder satisfaction.

Requirements

Proven experience as a Product Owner, Product Manager, or similar role in digital analytics, martech, data, or digital product environments.
Strong agile mastery for product delivery, backlog ownership, prioritization, and user story governance.
Strong understanding of Google Analytics 4 and digital measurement frameworks (events, funnels, attribution considerations, KPI design).
Strong familiarity with Google Tag Manager and/or Tag Commander / Commanders Act for tagging strategy, taxonomy governance, and scalable implementation models.
Experience translating reporting needs into dashboard requirements using Power BI or tools such as Looker Studio or Tableau.
Understanding of Adobe Experience Manager (AEM) and Adobe Digital Asset Manager (DAM) as relevant platforms affecting content structure and measurement.
Familiarity with Salsify or similar product information environments influencing eCommerce experience and performance analytics.
Strong command of Jira, Confluence, and other product documentation and roadmap tools.
Strong knowledge of digital marketing analytics, campaign measurement, website behavior analysis, tagging governance, and insight generation.
Good understanding of SEO-related metrics, discoverability performance, and traffic quality analysis.
Experience with D2C and eCommerce consumer journey measurement and commercial performance visibility.
Understanding of cookies, consent management, and privacy-aware data collection constraints.
Ability to connect analytics outputs with growth, optimization, and commercial decision-making.
Strong understanding of end-to-end analytics ecosystems from data capture through reporting and business consumption.
Ability to define KPI frameworks, measurement standards, dashboard logic, and reporting consistency rules.
Familiarity with integrations across CMS, tagging, dashboards, analytics tools, and downstream data environments.
Ability to partner with data, engineering, and analytics teams on data structure, availability, and quality.
English fluency is mandatory.
Spanish is highly preferred/required depending on market scope.
Portuguese is a plus.
Strong product mindset, business acumen, and ability to make trade-off decisions.
Excellent stakeholder management, communication, and influencing skills.
Structured, proactive, and outcome-oriented work style.
Comfortable leading in dynamic and cross-functional environments without relying on formal authority.

Technologies

Google Analytics 4
Google Tag Manager
Tag Commander
Commanders Act
Power BI
Looker Studio
Tableau
Adobe Experience Manager (AEM)
Adobe Digital Asset Manager (DAM)
Salsify
Jira
Confluence

Benefits

Medical, Dental, Vision
401k Plan
Performance-based bonus
Wellness Program
Life Insurance
Tuition Reimbursement
Flexible Time Off
Paid Parental Bonding Leave
Prescription Drug Coverage
Hybrid work environment with opportunities to work both remotely and in office when desired
Physical Wellbeing: competitive 80%/20% cost-sharing model
Fitness discounts
Unlimited flexible time off
Programs that support mental health and substance abuse
Family Care: caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits, and pet insurance

Position Purpose

Own product vision, roadmap, backlog, and value delivery for digital products supporting marketing analytics and consumer insights.
Convert business strategy into product priorities while balancing value, feasibility, compliance, and scalability.
Ensure delivered capabilities support decision-making across marketing, eCommerce, consumer care, and commercial teams.

Context of the Area

Marketing Category & Insights delivers IT & Data capabilities enabling measurement, visibility, and optimization of digital consumer and marketing performance.
Scope includes web analytics, SEO, tagging, cookies and consent management, consumer behavioral data from D2C and eCommerce, dashboarding, consumer tracking, and contact center analytics.
Roadmap must evolve the ecosystem through coherent planning, trusted data capture, sustainable product design, and adoption by business teams.

Hybrid Work Expectations

Collaboration with key stakeholders in Danone Hubs (White Plains, NY or Louisville, CO).
Option to work from home on a schedule agreed with your supervisor.
Expected to regularly report to your assigned office location at least 3 days per week.

Education

Bachelor’s degree in Business, Marketing, Information Systems, Engineering, Analytics, Data, or a related field.
Typically 5+ years of experience in product, digital, analytics, martech, or related technology roles.
Customer-facing and cross-functional business partnering experience is preferred.

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1mo ago

Web designer/AI Digital marketing specialist

Central Security Service Bureau LLC White Plains, NY

White Plains, NY

1mo ago Closed

$22 - $25/wk Full time Marketing Ai Design Tools Ai Marketing

This position is no longer accepting applications (closed Aug 22, 2026).

Job Description

This onsite role in White Plains, NY blends web design with AI driven digital marketing to advance the brand of Central Security Service Bureau LLC. The position focuses on creating visually engaging websites while leveraging AI tools to drive marketing efforts, with a weekly salary in the range of USD 22 - 25.

Responsibilities

Create and maintain visually appealing, user friendly websites and landing pages.
Develop and implement AI powered digital marketing strategies across multiple channels.
Utilize AI tools to generate, optimize, and automate content, campaigns, and workflows.
Oversee SEO and SEM initiatives to improve organic and paid search performance.
Produce and manage content for social media, email marketing, and digital advertising.
Evaluate website and campaign performance with analytics platforms and adjust strategies accordingly.
Collaborate with internal teams to sustain a consistent brand identity across all digital touchpoints.

Requirements

Demonstrated web design experience using WordPress, Webflow, or equivalent platforms.
Proficiency with AI marketing tools such as ChatGPT, Jasper, MidJourney, or equivalents.
Solid knowledge of SEO, SEM, PPC, and social media marketing best practices.
Experience with Google Analytics, Google Ads, and Meta Ads Manager.
Strong understanding of HTML/CSS and responsive design principles.
Creative discipline with meticulous attention to detail and brand consistency.
Self motivated, organized, and capable of managing multiple projects simultaneously.

Technologies

WordPress
Webflow
ChatGPT
Jasper
MidJourney
Google Analytics
Google Ads
Meta Ads Manager
HTML
CSS

Benefits

Performance based bonus
Company parties
Employee discounts
Flexible schedule
Advancement opportunities
Training and development

About the Role

Central Security Service Bureau LLC seeks a creative and forward thinking Web Designer and AI Digital Marketing Specialist to join the team in White Plains, NY. This position provides the opportunity to blend advanced AI tools with compelling digital design to advance the brand. The role suits individuals who operate at the intersection of technology, creativity, and marketing.

About Us

Central Security Service Bureau LLC is a trusted security services provider based in White Plains, NY, delivering reliable and professional solutions to clients. The team is built on integrity, innovation, and a commitment to excellence that encourages long-term partnerships. A collaborative work environment supports growth and meaningful impact for talented professionals.

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Marketing Jobs in White Plains, NY

Product Owner – Marketing Category & Insights

Web designer/AI Digital marketing specialist

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