Product Owner – Marketing Category & Insights

Lead product vision and delivery for digital marketing analytics and consumer insights across Danone’s measurement and insight ecosystem.

Responsibilities

• Own product vision, backlog, prioritization logic, and expected value for Marketing Category & Insights products.
• Prioritize features, defects, enablers, and enhancements using business value, risk, dependencies, compliance needs, and delivery capacity.
• Ensure user stories, epics, and acceptance criteria are clear to support efficient, high-quality squad delivery.
• Lead product discovery and delivery iteratively and adaptively to keep the squad focused on the most valuable outcomes.
• Validate releases against expected business outcomes and support rollout/adoption after deployment.
• Define and maintain the domain roadmap aligned to business priorities, compliance requirements, and technical dependencies.
• Convert strategic goals into phased increments, MVPs, enhancements, and foundational enablers.
• Evaluate solution options with the squad and partners, balancing reuse, scalability, speed-to-value, and sustainability.
• Ensure product design covers process, tagging, measurement, reporting, dashboarding, privacy, and adoption considerations.
• Act as the primary product counterpart for stakeholders across Marketing, eCommerce, Media, Consumer Care, Privacy/Legal, Data, and IT.
• Incorporate user pain points and business priorities into clear product direction.
• Manage competing priorities and align stakeholders through transparent trade-offs and roadmap communication.
• Lead governance discussions for scope, priorities, dependencies, adoption, and expected value realization.
• Own product capabilities for digital measurement strategy, tagging governance, KPI standardization, dashboarding, and consumer journey analytics.
• Ensure support for SEO insight requirements, D2C and eCommerce behavioral data capture, and contact center insight generation.
• Govern consent-aware data collection and cookie-management-related requirements with relevant stakeholders.
• Translate core processes into scalable product capabilities with clear ownership, measurable outcomes, and sustainable operating practices.
• Own product-level quality expectations for tagging, tracking, dashboards, KPI consistency, and reporting reliability.
• Oversee issue prioritization, defect resolution, and root-cause analysis for product incidents and data gaps.
• Ensure governance of KPI definitions, business rules, measurement frameworks, access considerations, and product usage indicators.
• Work with technical teams to ensure data flow integrity across analytics platforms, dashboards, CMS environments, and downstream insight layers.
• Continuously identify opportunities to improve usability, scalability, standardization, and value realization.
• Promote experimentation, learning loops, pilot use cases, and KPI-led reviews to strengthen outcomes.
• Drive consistent documentation and product governance practices across releases and stakeholders.
• Track and communicate outcome indicators including adoption, usage, data quality, time-to-insight, and stakeholder satisfaction.

Requirements

• Proven experience as a Product Owner, Product Manager, or similar role in digital analytics, martech, data, or digital product environments.
• Strong agile mastery for product delivery, backlog ownership, prioritization, and user story governance.
• Strong understanding of Google Analytics 4 and digital measurement frameworks (events, funnels, attribution considerations, KPI design).
• Strong familiarity with Google Tag Manager and/or Tag Commander / Commanders Act for tagging strategy, taxonomy governance, and scalable implementation models.
• Experience translating reporting needs into dashboard requirements using Power BI or tools such as Looker Studio or Tableau.
• Understanding of Adobe Experience Manager (AEM) and Adobe Digital Asset Manager (DAM) as relevant platforms affecting content structure and measurement.
• Familiarity with Salsify or similar product information environments influencing eCommerce experience and performance analytics.
• Strong command of Jira, Confluence, and other product documentation and roadmap tools.
• Strong knowledge of digital marketing analytics, campaign measurement, website behavior analysis, tagging governance, and insight generation.
• Good understanding of SEO-related metrics, discoverability performance, and traffic quality analysis.
• Experience with D2C and eCommerce consumer journey measurement and commercial performance visibility.
• Understanding of cookies, consent management, and privacy-aware data collection constraints.
• Ability to connect analytics outputs with growth, optimization, and commercial decision-making.
• Strong understanding of end-to-end analytics ecosystems from data capture through reporting and business consumption.
• Ability to define KPI frameworks, measurement standards, dashboard logic, and reporting consistency rules.
• Familiarity with integrations across CMS, tagging, dashboards, analytics tools, and downstream data environments.
• Ability to partner with data, engineering, and analytics teams on data structure, availability, and quality.
• English fluency is mandatory.
• Spanish is highly preferred/required depending on market scope.
• Portuguese is a plus.
• Strong product mindset, business acumen, and ability to make trade-off decisions.
• Excellent stakeholder management, communication, and influencing skills.
• Structured, proactive, and outcome-oriented work style.
• Comfortable leading in dynamic and cross-functional environments without relying on formal authority.

Technologies

• Google Analytics 4
• Google Tag Manager
• Tag Commander
• Commanders Act
• Power BI
• Looker Studio
• Tableau
• Adobe Experience Manager (AEM)
• Adobe Digital Asset Manager (DAM)
• Salsify
• Jira
• Confluence

Benefits

• Medical, Dental, Vision
• 401k Plan
• Performance-based bonus
• Wellness Program
• Life Insurance
• Tuition Reimbursement
• Flexible Time Off
• Paid Parental Bonding Leave
• Prescription Drug Coverage
• Hybrid work environment with opportunities to work both remotely and in office when desired
• Physical Wellbeing: competitive 80%/20% cost-sharing model
• Fitness discounts
• Unlimited flexible time off
• Programs that support mental health and substance abuse
• Family Care: caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits, and pet insurance

Position Purpose

• Own product vision, roadmap, backlog, and value delivery for digital products supporting marketing analytics and consumer insights.
• Convert business strategy into product priorities while balancing value, feasibility, compliance, and scalability.
• Ensure delivered capabilities support decision-making across marketing, eCommerce, consumer care, and commercial teams.

Context of the Area

• Marketing Category & Insights delivers IT & Data capabilities enabling measurement, visibility, and optimization of digital consumer and marketing performance.
• Scope includes web analytics, SEO, tagging, cookies and consent management, consumer behavioral data from D2C and eCommerce, dashboarding, consumer tracking, and contact center analytics.
• Roadmap must evolve the ecosystem through coherent planning, trusted data capture, sustainable product design, and adoption by business teams.

Hybrid Work Expectations

• Collaboration with key stakeholders in Danone Hubs (White Plains, NY or Louisville, CO).
• Option to work from home on a schedule agreed with your supervisor.
• Expected to regularly report to your assigned office location at least 3 days per week.

Education

• Bachelor’s degree in Business, Marketing, Information Systems, Engineering, Analytics, Data, or a related field.
• Typically 5+ years of experience in product, digital, analytics, martech, or related technology roles.
• Customer-facing and cross-functional business partnering experience is preferred.