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Product Owner – Marketing Category & Insights

Danone White Plains, NY

White Plains, NY

Today

$126k - $181k/yr Full time Marketing Business Analytics Data Analytics

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Job Description

Lead product vision and delivery for digital marketing analytics and consumer insights across Danone’s measurement and insight ecosystem.

Responsibilities

Own product vision, backlog, prioritization logic, and expected value for Marketing Category & Insights products.
Prioritize features, defects, enablers, and enhancements using business value, risk, dependencies, compliance needs, and delivery capacity.
Ensure user stories, epics, and acceptance criteria are clear to support efficient, high-quality squad delivery.
Lead product discovery and delivery iteratively and adaptively to keep the squad focused on the most valuable outcomes.
Validate releases against expected business outcomes and support rollout/adoption after deployment.
Define and maintain the domain roadmap aligned to business priorities, compliance requirements, and technical dependencies.
Convert strategic goals into phased increments, MVPs, enhancements, and foundational enablers.
Evaluate solution options with the squad and partners, balancing reuse, scalability, speed-to-value, and sustainability.
Ensure product design covers process, tagging, measurement, reporting, dashboarding, privacy, and adoption considerations.
Act as the primary product counterpart for stakeholders across Marketing, eCommerce, Media, Consumer Care, Privacy/Legal, Data, and IT.
Incorporate user pain points and business priorities into clear product direction.
Manage competing priorities and align stakeholders through transparent trade-offs and roadmap communication.
Lead governance discussions for scope, priorities, dependencies, adoption, and expected value realization.
Own product capabilities for digital measurement strategy, tagging governance, KPI standardization, dashboarding, and consumer journey analytics.
Ensure support for SEO insight requirements, D2C and eCommerce behavioral data capture, and contact center insight generation.
Govern consent-aware data collection and cookie-management-related requirements with relevant stakeholders.
Translate core processes into scalable product capabilities with clear ownership, measurable outcomes, and sustainable operating practices.
Own product-level quality expectations for tagging, tracking, dashboards, KPI consistency, and reporting reliability.
Oversee issue prioritization, defect resolution, and root-cause analysis for product incidents and data gaps.
Ensure governance of KPI definitions, business rules, measurement frameworks, access considerations, and product usage indicators.
Work with technical teams to ensure data flow integrity across analytics platforms, dashboards, CMS environments, and downstream insight layers.
Continuously identify opportunities to improve usability, scalability, standardization, and value realization.
Promote experimentation, learning loops, pilot use cases, and KPI-led reviews to strengthen outcomes.
Drive consistent documentation and product governance practices across releases and stakeholders.
Track and communicate outcome indicators including adoption, usage, data quality, time-to-insight, and stakeholder satisfaction.

Requirements

Proven experience as a Product Owner, Product Manager, or similar role in digital analytics, martech, data, or digital product environments.
Strong agile mastery for product delivery, backlog ownership, prioritization, and user story governance.
Strong understanding of Google Analytics 4 and digital measurement frameworks (events, funnels, attribution considerations, KPI design).
Strong familiarity with Google Tag Manager and/or Tag Commander / Commanders Act for tagging strategy, taxonomy governance, and scalable implementation models.
Experience translating reporting needs into dashboard requirements using Power BI or tools such as Looker Studio or Tableau.
Understanding of Adobe Experience Manager (AEM) and Adobe Digital Asset Manager (DAM) as relevant platforms affecting content structure and measurement.
Familiarity with Salsify or similar product information environments influencing eCommerce experience and performance analytics.
Strong command of Jira, Confluence, and other product documentation and roadmap tools.
Strong knowledge of digital marketing analytics, campaign measurement, website behavior analysis, tagging governance, and insight generation.
Good understanding of SEO-related metrics, discoverability performance, and traffic quality analysis.
Experience with D2C and eCommerce consumer journey measurement and commercial performance visibility.
Understanding of cookies, consent management, and privacy-aware data collection constraints.
Ability to connect analytics outputs with growth, optimization, and commercial decision-making.
Strong understanding of end-to-end analytics ecosystems from data capture through reporting and business consumption.
Ability to define KPI frameworks, measurement standards, dashboard logic, and reporting consistency rules.
Familiarity with integrations across CMS, tagging, dashboards, analytics tools, and downstream data environments.
Ability to partner with data, engineering, and analytics teams on data structure, availability, and quality.
English fluency is mandatory.
Spanish is highly preferred/required depending on market scope.
Portuguese is a plus.
Strong product mindset, business acumen, and ability to make trade-off decisions.
Excellent stakeholder management, communication, and influencing skills.
Structured, proactive, and outcome-oriented work style.
Comfortable leading in dynamic and cross-functional environments without relying on formal authority.

Technologies

Google Analytics 4
Google Tag Manager
Tag Commander
Commanders Act
Power BI
Looker Studio
Tableau
Adobe Experience Manager (AEM)
Adobe Digital Asset Manager (DAM)
Salsify
Jira
Confluence

Benefits

Medical, Dental, Vision
401k Plan
Performance-based bonus
Wellness Program
Life Insurance
Tuition Reimbursement
Flexible Time Off
Paid Parental Bonding Leave
Prescription Drug Coverage
Hybrid work environment with opportunities to work both remotely and in office when desired
Physical Wellbeing: competitive 80%/20% cost-sharing model
Fitness discounts
Unlimited flexible time off
Programs that support mental health and substance abuse
Family Care: caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits, and pet insurance

Position Purpose

Own product vision, roadmap, backlog, and value delivery for digital products supporting marketing analytics and consumer insights.
Convert business strategy into product priorities while balancing value, feasibility, compliance, and scalability.
Ensure delivered capabilities support decision-making across marketing, eCommerce, consumer care, and commercial teams.

Context of the Area

Marketing Category & Insights delivers IT & Data capabilities enabling measurement, visibility, and optimization of digital consumer and marketing performance.
Scope includes web analytics, SEO, tagging, cookies and consent management, consumer behavioral data from D2C and eCommerce, dashboarding, consumer tracking, and contact center analytics.
Roadmap must evolve the ecosystem through coherent planning, trusted data capture, sustainable product design, and adoption by business teams.

Hybrid Work Expectations

Collaboration with key stakeholders in Danone Hubs (White Plains, NY or Louisville, CO).
Option to work from home on a schedule agreed with your supervisor.
Expected to regularly report to your assigned office location at least 3 days per week.

Education

Bachelor’s degree in Business, Marketing, Information Systems, Engineering, Analytics, Data, or a related field.
Typically 5+ years of experience in product, digital, analytics, martech, or related technology roles.
Customer-facing and cross-functional business partnering experience is preferred.

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