Trenton, NJ

Marketing Jobs in Trenton, NJ

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Senior Manager, Product Marketing & Retail Insights

JAWC LLC Trenton, NJ

Trenton, NJ

Today

$80k - $110k/yr Full time Manager Marketing Brand Management

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Job Description

JAWC LLC is hiring a Senior Manager to lead product marketing and retail insights from an onsite base in New Jersey. This role focuses on diagnosing why products perform on the shelf or stall at the point of purchase, then translating those findings into positioning, education, retail programs, and incentives across Oregon and New Jersey.

Working with Sales, Marketing, and Operations, you will build a practical feedback and sell-through system, run launch readiness, and oversee field marketing execution. The position also uses AI-enabled workflows to support insight analysis and reporting, with a strong emphasis on verifying outputs and protecting confidential information.

What you’ll do

Build a system to gather feedback from consumers, budtenders, and dispensary buyers, then convert patterns into marketing decisions.
Analyze sell-through data to identify underperforming products by account and state, and separate likely causes across consumer perception, budtender influence, shelf execution, pricing, and education.
Run category reviews that support Sales in securing shelf space and improving menu placement.
Share offer and product feedback with Sales, Marketing, and Operations to improve execution across teams.
Create differentiated positioning and message maps for priority products.
Own launch readiness for complete marketing materials and sales tools, and review each launch at 30, 60, and 90 days.
Own the sell-in kit (deck, sell sheets, category story, slow-mover push kit) with Oregon and New Jersey versions.
Own the creative brief standard and an approved messaging library, and approve briefs for launches, campaigns, and new messaging.
Develop a standard new-account launch kit (display, budtender training, launch incentive, sell sheet) and deliver it to every new account in both states.
Deliver the benefits promised within each tier of the retail partner program.
Set display and in-store standards so the field team can install materials consistently in every store.
Build and run Budtender Academy, using short, repeatable lessons with recertification designed for high staff turnover.
Design one compliant strategy for vendor days, dispensary events, swag, and budtender or consumer spiffs.
Track trade spend by program and account, then repeat, improve, or stop programs based on sales results.
Lead and coach the Field Marketing Lead with clear priorities, standards, and scorecards across both states.
Run AI-supported workflows for insight analysis, reporting, and training content, checking outputs and protecting confidential data.

What you bring

Experience owning product positioning, trade or shopper marketing, or retail insights for products sold through retail, including results you can describe.
A track record of translating positioning into clear messaging for sales teams, frontline staff, and consumers.
Experience diagnosing why a product underperformed at retail using sales data and frontline feedback, then taking action.
Experience using sales or category data to support recommendations for shelf space, placement, or reorders.
Experience designing education or enablement programs for frontline sellers, ideally in environments with high turnover.
Experience building incentive, promotion, or retailer programs under regulatory or retailer rules.
People leadership experience with accountability for measurable results, ideally including someone who leads a field team.
Cross-functional delivery across Sales, Operations, Creative, and field teams not directly reporting to you.
Strong creative judgment to direct designers while not necessarily producing every asset.
Regular use of AI tools in your work, with care for checking output and protecting confidential information.
Comfort working with sales data and reporting and turning it into practical recommendations.
Ability to work within cannabis marketing and product claim regulations.
Must be 21 or older (legal requirement for working in cannabis).
Ability to work onsite in Hamilton, NJ four days a week, with occasional travel to Oregon.
Ability to lift up to 25 lb.

Compensation

USD 80,000 - 110,000 per year.

Benefits

Dental insurance
Health insurance
Paid time off
Vision insurance

Schedule and travel

Based in Hamilton, New Jersey, onsite four days a week.
Light travel to Oregon.
Standard weekday hours with some evening and weekend vendor days and events.

Physical requirements

Visit dispensaries in New Jersey and Oregon and deliver in-person training and vendor days (standing for extended periods).
Travel by air and car.
Set up and move display materials up to 25 lb.
Use a computer daily.

First 90 days

Set up a diagnostic process using sell-through data.
Agree separate priorities for New Jersey and Oregon.
Approve positioning for priority products.
Pilot budtender education.
Put the new-account launch kit and first sell-in kit into use.
Deliver one measured early win by day 60.

By 6 months

Ensure every underperforming priority product has a diagnosis and action plan.
Deliver launch kits on time to every new account.
Meet education coverage targets in priority stores.
Launch incentive programs and track performance.

Beyond

Marketing actions measurably improve sell-through in both states.
A repeatable insight-to-shelf system runs largely through the field team and AI workflows.

Nice to have

Cannabis brand marketing experience with field leadership and sell-through results.
Trade or shopper marketing experience in beverage alcohol or consumer packaged goods, including retailer incentive programs.
Experience developing merchandising standards across multiple stores or markets.
Experience building AI-enabled workflows that improve speed or quality for a team.
Background in beauty, wellness, or other retail-driven categories where positioning and frontline education drive purchasing.

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Today

Digital Marketing & Growth Manager

JAWC LLC Trenton, NJ

Trenton, NJ

Today

$80k - $110k/yr Full time Manager Marketing Campaign Management

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Job Description

Digital Marketing & Growth Manager role at JAWC LLC (Mule Extracts) focused on opted-in audience growth and multichannel campaigns that drive measurable sell-through at partner dispensaries.

Responsibilities

Build a consumer audience from zero to opt-in, using website sign-ups, landing pages, and in-store or vendor-day capture with 21+ age verification for every consumer.
Grow the budtender audience with the Field Marketing Lead and brand ambassadors; own capture tools and convert sign-ups into active contacts within 2 business days.
Create segmented communications for dispensary owners, buyers, and managers.
Own segmentation, welcome sequences, consent tracking, list hygiene, and audience reporting.
Build compliant prospect lists of buyers at dispensaries that Sales is targeting.
Plan and run campaigns across email, organic social, compliant paid digital and retail media, plus website, SEO, and cannabis discovery platforms.
Drive shoppers to partner dispensaries using store-level links, codes, or where-to-buy tracking on every consumer campaign.
Run market-specific plays: awareness and trial for New Jersey; loyalty and repeat purchase for Oregon.
Operate warm-up journeys that move prospect buyers toward a first conversation, then hand warm buyers to Sales reps.
Set SEO and content priorities and produce blogs, educational articles, and website copy.
Write landing page briefs, lead magnets, and sign-up paths.
Act as day-to-day contact for the website consultant and maintain a prioritized backlog.
Own each product launch digital plan: launch emails, social content, product pages, and landing pages.
Run the budtender email program delivering Budtender Academy education content.
Send dispensary communications that support Sales and Field Marketing.
Publish a weekly scorecard and monthly report split by New Jersey and Oregon.
Use sell-through results from Sales to decide whether to repeat, improve, or stop campaigns.
Design and operate AI agent workflows for drafting, repurposing, research, reporting, and list hygiene, with human review of every output.

Requirements

Personal experience planning and running campaigns across multiple digital channels, including the ability to explain each channel’s contribution.
Experience growing an email list or owned audience: where it started, where it ended, and how long it took.
Hands-on ability to drive customers to a retail/dealer/partner location and measure results using store-level links, codes, locator clicks, or partner sales data.
Ability to generate and nurture B2B leads and hand qualified leads to Sales with acceptance or conversion results.
Hands-on copywriting and editing for emails, landing pages, web copy, and educational content.
Experience with email platforms, segmentation, automation, consent, and deliverability.
Working knowledge of SEO, landing pages, and conversion tracking, plus the ability to brief a developer.
Performance-driven iteration: use data to change a campaign or funnel and show what happened next.
Practical, demonstrable use of AI and AI agents in a marketing workflow with results and human review.
Sound judgment on consent, privacy, age-gating, and regulated marketing.
Must be 21 or older and able to meet New Jersey cannabis employment requirements.
Able to work on-site in the New Jersey office and visit dispensaries (with or without accommodation).

Technologies

AI
AI agents

First 90 Days

Separate New Jersey and Oregon plans approved, a campaign calendar in motion, and a marketing platform in place.
Consumer capture live with age gating and consent tracking, first AI agent workflows running, and weekly scorecard reporting.

By 6 Months

Run multichannel campaigns independently and grow all three audiences against targets.
Track first consumer campaigns to individual stores and hand first warm buyers to Sales in both states.

Beyond 6 Months

Build a repeatable acquisition engine that becomes increasingly automated, with Sales sell-through showing campaign contribution.

Nice to Have

Experience in cannabis or another regulated consumer category.
Knowledge of the New Jersey or Oregon cannabis market.
Experience in both a growing market and a mature, price-competitive market.
Building a marketing database from an early stage, including platform selection or setup.
Experience with cannabis menu, discovery, and retail media platforms.
Experience working with outside website consultants, designers, or agencies.

Pay, Benefits, and Logistics

Pay: $80,000 - $110,000 per year; increases in tiers (Developing, Proficient, High-Impact) based on verified results and a performance review, not time in seat.
Location: Trenton, NJ (onsite); four days a week in office in Hamilton, New Jersey.
Travel: Visit New Jersey dispensaries and vendor days about 5 days per month, including some evenings or weekends; travel lightly to Oregon.
Work location: In person.
Benefits: Dental insurance, health insurance, paid time off, vision insurance.

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Marketing Jobs in Trenton, NJ

Senior Manager, Product Marketing & Retail Insights

Digital Marketing & Growth Manager

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