Digital Marketing & Growth Manager

Digital Marketing & Growth Manager role at JAWC LLC (Mule Extracts) focused on opted-in audience growth and multichannel campaigns that drive measurable sell-through at partner dispensaries.

Responsibilities

• Build a consumer audience from zero to opt-in, using website sign-ups, landing pages, and in-store or vendor-day capture with 21+ age verification for every consumer.
• Grow the budtender audience with the Field Marketing Lead and brand ambassadors; own capture tools and convert sign-ups into active contacts within 2 business days.
• Create segmented communications for dispensary owners, buyers, and managers.
• Own segmentation, welcome sequences, consent tracking, list hygiene, and audience reporting.
• Build compliant prospect lists of buyers at dispensaries that Sales is targeting.
• Plan and run campaigns across email, organic social, compliant paid digital and retail media, plus website, SEO, and cannabis discovery platforms.
• Drive shoppers to partner dispensaries using store-level links, codes, or where-to-buy tracking on every consumer campaign.
• Run market-specific plays: awareness and trial for New Jersey; loyalty and repeat purchase for Oregon.
• Operate warm-up journeys that move prospect buyers toward a first conversation, then hand warm buyers to Sales reps.
• Set SEO and content priorities and produce blogs, educational articles, and website copy.
• Write landing page briefs, lead magnets, and sign-up paths.
• Act as day-to-day contact for the website consultant and maintain a prioritized backlog.
• Own each product launch digital plan: launch emails, social content, product pages, and landing pages.
• Run the budtender email program delivering Budtender Academy education content.
• Send dispensary communications that support Sales and Field Marketing.
• Publish a weekly scorecard and monthly report split by New Jersey and Oregon.
• Use sell-through results from Sales to decide whether to repeat, improve, or stop campaigns.
• Design and operate AI agent workflows for drafting, repurposing, research, reporting, and list hygiene, with human review of every output.

Requirements

• Personal experience planning and running campaigns across multiple digital channels, including the ability to explain each channel’s contribution.
• Experience growing an email list or owned audience: where it started, where it ended, and how long it took.
• Hands-on ability to drive customers to a retail/dealer/partner location and measure results using store-level links, codes, locator clicks, or partner sales data.
• Ability to generate and nurture B2B leads and hand qualified leads to Sales with acceptance or conversion results.
• Hands-on copywriting and editing for emails, landing pages, web copy, and educational content.
• Experience with email platforms, segmentation, automation, consent, and deliverability.
• Working knowledge of SEO, landing pages, and conversion tracking, plus the ability to brief a developer.
• Performance-driven iteration: use data to change a campaign or funnel and show what happened next.
• Practical, demonstrable use of AI and AI agents in a marketing workflow with results and human review.
• Sound judgment on consent, privacy, age-gating, and regulated marketing.
• Must be 21 or older and able to meet New Jersey cannabis employment requirements.
• Able to work on-site in the New Jersey office and visit dispensaries (with or without accommodation).

Technologies

• AI
• AI agents

First 90 Days

• Separate New Jersey and Oregon plans approved, a campaign calendar in motion, and a marketing platform in place.
• Consumer capture live with age gating and consent tracking, first AI agent workflows running, and weekly scorecard reporting.

By 6 Months

• Run multichannel campaigns independently and grow all three audiences against targets.
• Track first consumer campaigns to individual stores and hand first warm buyers to Sales in both states.

Beyond 6 Months

• Build a repeatable acquisition engine that becomes increasingly automated, with Sales sell-through showing campaign contribution.

Nice to Have

• Experience in cannabis or another regulated consumer category.
• Knowledge of the New Jersey or Oregon cannabis market.
• Experience in both a growing market and a mature, price-competitive market.
• Building a marketing database from an early stage, including platform selection or setup.
• Experience with cannabis menu, discovery, and retail media platforms.
• Experience working with outside website consultants, designers, or agencies.

Pay, Benefits, and Logistics

• Pay: $80,000 - $110,000 per year; increases in tiers (Developing, Proficient, High-Impact) based on verified results and a performance review, not time in seat.
• Location: Trenton, NJ (onsite); four days a week in office in Hamilton, New Jersey.
• Travel: Visit New Jersey dispensaries and vendor days about 5 days per month, including some evenings or weekends; travel lightly to Oregon.
• Work location: In person.
• Benefits: Dental insurance, health insurance, paid time off, vision insurance.