Marketing Jobs in Durham, NC

1 job found

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6d ago

Marketing Operations Manager (CRM & AI)

Victra - Verizon Wireless Premium Retailer Durham, NC

Durham, NC

6d ago

Full time Manager Marketing Analytics

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Job Description

Victra, Verizon Wireless Premium Retailer, is seeking a Marketing Operations Manager to lead its CRM and AI powered marketing program from Durham, NC in a hybrid setup. You will own the CRM strategy across email, SMS, and the CDP, using AI and automation to drive personalized engagement and revenue. This role supports ongoing training and career development, comprehensive benefits, and a clear path for growth within a data driven culture.

Benefits

Paid training and career development opportunities
Comprehensive health, dental, and vision insurance
401(k) retirement plan
Tuition reimbursement
Employee discounts on Verizon services
Referral bonuses and engaging contests
Career pathing opportunities

Responsibilities

Own the full CRM program strategy across email, SMS, and lifecycle programs
Build and optimize customer journeys covering acquisition, onboarding, engagement, and retention
Define segmentation and targeting strategies using customer data
Ensure CRM programs align to revenue, ROAS, and incremental profit goals
Identify and implement opportunities to improve CRM performance through AI and automation
Lead the adoption of AI tools to support campaign execution, personalization, and content generation
Develop and scale automated workflows that improve speed, quality, and consistency
Partner on the development and use of AI agents to support marketing operations
Own how CRM connects to the CDP and the broader marketing data ecosystem
Ensure data accuracy, consistency, and usability across systems
Translate customer data into actionable segmentation and personalization strategies
Partner cross-functionally to improve first-party data capture and usage
Define and track key CRM performance metrics such as engagement, conversion, and revenue contribution
Build reporting that clearly communicates performance and optimization opportunities
Ensure data integrity across dashboards and reporting outputs
Use insights to continuously improve customer engagement and revenue outcomes
Build repeatable processes that enable CRM programs to scale efficiently
Standardize campaign planning, execution, and measurement frameworks
Reduce manual work through automation and improved workflows
Coordinate with internal teams and external partners to ensure aligned execution
Position CRM as a primary driver of revenue and incremental gross profit
Enable more automated, scalable, and efficient marketing execution
Drive more personalized and data-driven customer engagement
Embed AI into everyday marketing operations

Requirements

5+ years of experience in CRM, marketing operations, or lifecycle marketing
Hands-on experience with HubSpot
Experience executing and optimizing email and SMS campaigns
Strong understanding of segmentation, targeting, and lifecycle strategy
Strong organizational and project management skills
Ability to manage multiple priorities and drive work forward independently

Technologies

HubSpot

Location: Durham, NC (Hybrid)

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