Marketing Operations Manager (CRM & AI)

Victra, Verizon Wireless Premium Retailer, is seeking a Marketing Operations Manager to lead its CRM and AI powered marketing program from Durham, NC in a hybrid setup. You will own the CRM strategy across email, SMS, and the CDP, using AI and automation to drive personalized engagement and revenue. This role supports ongoing training and career development, comprehensive benefits, and a clear path for growth within a data driven culture.

Benefits

• Paid training and career development opportunities
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan
• Tuition reimbursement
• Employee discounts on Verizon services
• Referral bonuses and engaging contests
• Career pathing opportunities

Responsibilities

• Own the full CRM program strategy across email, SMS, and lifecycle programs
• Build and optimize customer journeys covering acquisition, onboarding, engagement, and retention
• Define segmentation and targeting strategies using customer data
• Ensure CRM programs align to revenue, ROAS, and incremental profit goals
• Identify and implement opportunities to improve CRM performance through AI and automation
• Lead the adoption of AI tools to support campaign execution, personalization, and content generation
• Develop and scale automated workflows that improve speed, quality, and consistency
• Partner on the development and use of AI agents to support marketing operations
• Own how CRM connects to the CDP and the broader marketing data ecosystem
• Ensure data accuracy, consistency, and usability across systems
• Translate customer data into actionable segmentation and personalization strategies
• Partner cross-functionally to improve first-party data capture and usage
• Define and track key CRM performance metrics such as engagement, conversion, and revenue contribution
• Build reporting that clearly communicates performance and optimization opportunities
• Ensure data integrity across dashboards and reporting outputs
• Use insights to continuously improve customer engagement and revenue outcomes
• Build repeatable processes that enable CRM programs to scale efficiently
• Standardize campaign planning, execution, and measurement frameworks
• Reduce manual work through automation and improved workflows
• Coordinate with internal teams and external partners to ensure aligned execution
• Position CRM as a primary driver of revenue and incremental gross profit
• Enable more automated, scalable, and efficient marketing execution
• Drive more personalized and data-driven customer engagement
• Embed AI into everyday marketing operations

Requirements

• 5+ years of experience in CRM, marketing operations, or lifecycle marketing
• Hands-on experience with HubSpot
• Experience executing and optimizing email and SMS campaigns
• Strong understanding of segmentation, targeting, and lifecycle strategy
• Strong organizational and project management skills
• Ability to manage multiple priorities and drive work forward independently

Technologies

• HubSpot

Location: Durham, NC (Hybrid)