Digital Marketing Manager

The Digital Marketing Manager role supports Signature HealthCARE’s and its facilities’ social media presence and reputation across channels. This position is onsite in Louisville, KY and uses Sprinklr to execute a data-driven social media approach, manage online engagement and reviews, and deliver performance reporting to marketing and business stakeholders.

Responsibilities

• Develop and implement a strategic social media plan for each facility and corporate account, ensuring alignment with overall business goals and company values.
• Perform ongoing market and competitor research to stay current on social media trends and emerging platforms.
• Create and manage daily posting schedules across multiple facilities, maintaining a balance between each facility’s unique character and the corporate brand’s consistency.
• Collaborate with content creators to plan and produce audience-specific content, including images, videos, and graphics optimized for each platform.
• Monitor all social media channels to identify engagement opportunities and promptly respond to comments, messages, and inquiries.
• Build a positive online community through regular engagement and relationship-focused interactions.
• Monitor and manage online reviews and comments on platforms including Google, Facebook, and healthcare-specific review sites.
• Respond professionally to positive and negative reviews, partnering with facility leaders to address feedback and support online reputation improvement.
• Identify and escalate critical reputation issues, including recommendations to improve public perception.
• Use Sprinklr to track performance metrics and generate monthly and quarterly reports to measure social media and reputation management effectiveness.
• Share data insights and strategic recommendations with management, adjusting tactics to improve engagement, reach, and brand reputation.
• Present innovative social media and reputation management strategies to leadership, outlining how social media can strengthen brand loyalty and reputation on an ongoing basis.
• Collaborate with corporate and facility leadership teams to ensure social media activity remains aligned with business objectives.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or a related field.
• 3-5 years of experience managing social media and online reputation, ideally in healthcare, long term care, or related industries.
• Proficiency in Sprinklr or similar social media management platforms.
• Strong understanding of social platforms including Facebook, LinkedIn, Instagram, X, and healthcare review sites.

Technology

• Sprinklr

Benefits

• Medical, Dental & Vision Coverage
• First Stop Health Virtual Healthcare
• 401(k) & Roth 401(k)
• Company-Paid & Voluntary Life Insurance
• Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Paid Time Off (PTO) & Holiday Incentive Pay
• Tuition Reimbursement & Tuition Discounts with Select Universities
• Student Debt Assistance (eligible SNF RNs & LPNs)
• Uniform Allowance
• Partner Perks Discount Program
• Perfect Attendance Program
• Pay Advance & Next Day Pay
• Employee Assistance Program (EAP)
• Support Beyond Benefits with VitalLink and the Signature Inspire Foundation