Marketing Associate

The Marketing Associate role supports Kiddie Academy (KPG Management) in driving enrollment and strengthening family engagement across 12+ locations. The position combines lead management, marketing coordination, social media content support, administrative assistance, and recruiting workflow coordination.

Role Overview

In this onsite position in Glendale Heights, IL, you will manage prospective family inquiries, coordinate tours, and maintain organized lead records. You will also assist with social media and marketing materials, support academy directors with follow-up activities, and contribute to reporting on lead and enrollment performance. Additional responsibilities include supporting recruiting coordination and completing administrative tasks for corporate and academy operations.

Key Responsibilities

• Respond promptly to prospective family inquiries via phone, email, and other communication channels.
• Contact prospective families as soon as leads are received to maximize engagement and enrollment opportunities.
• Schedule tours and help create a positive first impression of the academies.
• Follow up consistently to encourage tour scheduling and enrollment.
• Maintain accurate records of communications, follow-up actions, and lead status.
• Monitor incoming inquiries across 12+ Kiddie Academy locations.
• Ensure academy directors follow up with assigned leads in a timely manner.
• Communicate with directors regarding outstanding inquiries, follow-up needs, and enrollment opportunities.
• Provide support to help academies improve tour scheduling and enrollment conversion.
• Track lead activity and identify trends, opportunities, and areas for improvement.
• Research opportunities to increase brand awareness, generate inquiries, and drive enrollment.
• Assist with creating, organizing, and scheduling social media content, including Reels, Stories, and short-form videos.
• Monitor social engagement by responding to comments, identifying potential inquiries, and directing relevant messages to academy directors.
• Support consistent brand presence across social media platforms and other communications.
• Assist with marketing campaigns, promotions, community outreach initiatives, and special projects.
• Create and organize marketing materials for academy directors, including flyers, promotional graphics, and event materials.
• Represent Kiddie Academy at community events, festivals, networking events, and local opportunities as needed.
• Support execution of marketing initiatives that strengthen community relationships and increase enrollment.
• Assist with general administrative tasks and special projects supporting the corporate team and academy operations.
• Support recruiting efforts by posting job openings, coordinating interview schedules, communicating with candidates, and maintaining organized applicant records.
• Assist with candidate follow-up and other recruiting communications to support a positive candidate experience.
• Help organize and maintain employee, recruiting, and internal administrative documentation.
• Prepare and distribute internal communications, including staff birthday and work anniversary messages.
• Assist with coordinating meetings, organizing information, and completing other administrative tasks as needed.
• Provide flexible support across departments based on organizational priorities and business needs.
• Maintain accurate and organized marketing, lead management, and administrative records.
• Assist with tracking enrollment activity, marketing performance, and other key metrics.
• Help prepare reports and summaries to identify trends, measure progress, and support decision-making.
• Manage multiple projects and deadlines while maintaining accuracy and attention to detail.

Required Qualifications

• Previous experience in marketing, customer service, sales, admissions, enrollment, recruiting, or administration.
• Excellent verbal and written communication skills.
• Strong phone etiquette and a customer-focused mindset.
• Ability to build relationships with prospective families, job candidates, academy directors, and internal teams.
• Strong organizational skills and attention to detail.
• Ability to manage multiple priorities, meet deadlines, and work independently.
• Comfort learning and working with CRM, lead management, applicant tracking, or other administrative systems.
• Familiarity with social media platforms such as Facebook and Instagram.
• A willingness to learn, take initiative, and assist with responsibilities outside of traditional marketing when needed.
• People-oriented, organized, proactive, adaptable, and eager to make an impact.
• Comfort balancing marketing and enrollment responsibilities with administrative and recruiting support as business needs evolve.

Preferred Skills

• Experience with Canva or similar design tools.
• Experience coordinating interviews, supporting recruiting efforts, or managing administrative processes.

Technologies

• Social media platforms such as Facebook and Instagram
• CRM and lead management
• Applicant tracking
• Canva
• Reels and Stories

Benefits

• Generous paid time off.
• Health, dental, and vision insurance.
• 401(k) retirement savings plan.
• Employee assistance program.
• Employee childcare discount.
• Professional development assistance.
• Supportive and collaborative team environment.
• Opportunities to grow within a rapidly expanding organization.
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

How Success Will Be Measured

• Speed and consistency of response to new family inquiries.
• Number of tours scheduled and contribution to enrollment growth.
• Improvement in inquiry-to-tour and tour-to-enrollment conversion rates.
• Consistent follow-up with prospective families and academy directors.
• Accuracy and organization of lead documentation and reporting.
• Timely completion of marketing projects, campaigns, and communications.
• Effective coordination of recruiting activities and candidate communications.
• Timely and accurate completion of administrative assignments.
• Ability to manage competing priorities and provide reliable support across departments.

Compensation and Work Location

Pay: $42,000.00 - $50,000.00 per year

Work Location: In person

Location: Glendale Heights, IL