Lead Management

Lead Management Marketing Jobs

2 jobs found

Today

Marketing Associate

Kiddie Academy Glendale Heights, IL

Glendale Heights, IL

Today

$42k - $50k/yr Full time Marketing Applicant Tracking Application Support

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Job Description

The Marketing Associate role supports Kiddie Academy (KPG Management) in driving enrollment and strengthening family engagement across 12+ locations. The position combines lead management, marketing coordination, social media content support, administrative assistance, and recruiting workflow coordination.

Role Overview

In this onsite position in Glendale Heights, IL, you will manage prospective family inquiries, coordinate tours, and maintain organized lead records. You will also assist with social media and marketing materials, support academy directors with follow-up activities, and contribute to reporting on lead and enrollment performance. Additional responsibilities include supporting recruiting coordination and completing administrative tasks for corporate and academy operations.

Key Responsibilities

Respond promptly to prospective family inquiries via phone, email, and other communication channels.
Contact prospective families as soon as leads are received to maximize engagement and enrollment opportunities.
Schedule tours and help create a positive first impression of the academies.
Follow up consistently to encourage tour scheduling and enrollment.
Maintain accurate records of communications, follow-up actions, and lead status.
Monitor incoming inquiries across 12+ Kiddie Academy locations.
Ensure academy directors follow up with assigned leads in a timely manner.
Communicate with directors regarding outstanding inquiries, follow-up needs, and enrollment opportunities.
Provide support to help academies improve tour scheduling and enrollment conversion.
Track lead activity and identify trends, opportunities, and areas for improvement.
Research opportunities to increase brand awareness, generate inquiries, and drive enrollment.
Assist with creating, organizing, and scheduling social media content, including Reels, Stories, and short-form videos.
Monitor social engagement by responding to comments, identifying potential inquiries, and directing relevant messages to academy directors.
Support consistent brand presence across social media platforms and other communications.
Assist with marketing campaigns, promotions, community outreach initiatives, and special projects.
Create and organize marketing materials for academy directors, including flyers, promotional graphics, and event materials.
Represent Kiddie Academy at community events, festivals, networking events, and local opportunities as needed.
Support execution of marketing initiatives that strengthen community relationships and increase enrollment.
Assist with general administrative tasks and special projects supporting the corporate team and academy operations.
Support recruiting efforts by posting job openings, coordinating interview schedules, communicating with candidates, and maintaining organized applicant records.
Assist with candidate follow-up and other recruiting communications to support a positive candidate experience.
Help organize and maintain employee, recruiting, and internal administrative documentation.
Prepare and distribute internal communications, including staff birthday and work anniversary messages.
Assist with coordinating meetings, organizing information, and completing other administrative tasks as needed.
Provide flexible support across departments based on organizational priorities and business needs.
Maintain accurate and organized marketing, lead management, and administrative records.
Assist with tracking enrollment activity, marketing performance, and other key metrics.
Help prepare reports and summaries to identify trends, measure progress, and support decision-making.
Manage multiple projects and deadlines while maintaining accuracy and attention to detail.

Required Qualifications

Previous experience in marketing, customer service, sales, admissions, enrollment, recruiting, or administration.
Excellent verbal and written communication skills.
Strong phone etiquette and a customer-focused mindset.
Ability to build relationships with prospective families, job candidates, academy directors, and internal teams.
Strong organizational skills and attention to detail.
Ability to manage multiple priorities, meet deadlines, and work independently.
Comfort learning and working with CRM, lead management, applicant tracking, or other administrative systems.
Familiarity with social media platforms such as Facebook and Instagram.
A willingness to learn, take initiative, and assist with responsibilities outside of traditional marketing when needed.
People-oriented, organized, proactive, adaptable, and eager to make an impact.
Comfort balancing marketing and enrollment responsibilities with administrative and recruiting support as business needs evolve.

Preferred Skills

Experience with Canva or similar design tools.
Experience coordinating interviews, supporting recruiting efforts, or managing administrative processes.

Technologies

Social media platforms such as Facebook and Instagram
CRM and lead management
Applicant tracking
Canva
Reels and Stories

Benefits

Generous paid time off.
Health, dental, and vision insurance.
401(k) retirement savings plan.
Employee assistance program.
Employee childcare discount.
Professional development assistance.
Supportive and collaborative team environment.
Opportunities to grow within a rapidly expanding organization.
Dental insurance
Employee discount
Health insurance
Paid time off
Professional development assistance
Retirement plan
Vision insurance

How Success Will Be Measured

Speed and consistency of response to new family inquiries.
Number of tours scheduled and contribution to enrollment growth.
Improvement in inquiry-to-tour and tour-to-enrollment conversion rates.
Consistent follow-up with prospective families and academy directors.
Accuracy and organization of lead documentation and reporting.
Timely completion of marketing projects, campaigns, and communications.
Effective coordination of recruiting activities and candidate communications.
Timely and accurate completion of administrative assignments.
Ability to manage competing priorities and provide reliable support across departments.

Compensation and Work Location

Pay: $42,000.00 - $50,000.00 per year

Work Location: In person

Location: Glendale Heights, IL

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8d ago

Product Owner -Lead Management & Performance Marketing

USG Corporation Chicago, IL

Chicago, IL

8d ago

$112k - $149k/yr Full time Marketing Account Based Marketing Analytics

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Job Description

The Manager, Lead Management & Performance Marketing role at USG Corporation is responsible for building an end-to-end lead management operating model and delivering performance marketing programs that generate qualified demand and show measurable revenue impact. In parallel, the position acts as business Product Owner for lead management capabilities in Salesforce CRM and Salesforce Marketing Cloud, shaping lifecycle performance and closed-loop attribution across USG, CGC, and LATAM.

Key Responsibilities

Own the enterprise lead management strategy and operating model, aligning priorities to commercial objectives, customer segments, and regional growth plans.
Define the lead lifecycle across capture, enrichment, scoring, qualification, routing, nurture, sales acceptance, opportunity conversion, recycling, and disposition.
Establish decision rights, ownership, governance forums, service-level expectations, and escalation paths across Marketing, Sales, Sales Operations, Digital, Analytics, and IT.
Lead the Lead Management vision, roadmap, governance, and prioritized product backlog in partnership with Marketing, Sales, Digital, Sales Operations, Salesforce, Analytics, and IT.
Translate business needs into user stories, requirements, acceptance criteria, release priorities, and measurable value outcomes.
Govern stage definitions, entry and exit criteria, scoring logic, routing rules, handoff standards, recycling processes, and conversion tracking across regions and business units.
Serve as business Product Owner for Salesforce Lead Management and Salesforce Marketing Cloud capabilities to ensure releases support the approved operating model, data standards, user experience, and business controls.
Drive adoption and continuous improvement while balancing enterprise consistency with validated local market requirements.
Develop performance marketing strategy and an integrated demand plan by audience, product, market, lifecycle stage, channel, and revenue objective.
Co-lead measurable acquisition and demand-generation programs across paid search, paid social, programmatic, account-based marketing, email, web, partner, and event channels, in collaboration with marketing and sales/product management functions.
Design data-driven digital customer segmentation and lead scoring, including nurture, suppression, frequency, and re-engagement strategies using behavioral, firmographic, transactional, account, product-interest, and lifecycle signals.
Build a testing agenda covering audiences, offers, channels, landing experiences, bidding, sequencing, and calls to action, and scale proven approaches based on incremental impact.
Act as subject-matter expert for lead funnel analytics, performance marketing measurement, attribution, experimentation, and marketing investment optimization.
Co-create a common KPI framework across inquiries, leads, MQLs, sales acceptance, SQLs, opportunities, pipeline, revenue, cost per outcome, conversion, velocity, and return on marketing investment.
Develop executive dashboards and operating reviews using Salesforce, Adobe Analytics or GA4, marketing automation platforms, Power BI, and other approved data sources.
Establish closed-loop reporting with Sales and Sales Operations to connect source, campaign, account, opportunity, revenue, and disposition data.
Govern measurement methodologies, attribution rules, taxonomy, campaign tracking, and data-quality controls for consistent reporting.
Use performance insights to recommend budget shifts, channel mix changes, audience refinements, and funnel interventions with stated assumptions and expected outcomes.
Partner with Analytics teams to design test-and-learn approaches, evaluate incrementality, and quantify commercial contribution.
Define role-based processes, training requirements, adoption measures, and change interventions for Marketing, Sales, and operational users.
Monitor funnel health including process adherence, lead aging, routing exceptions, rejection and recycling patterns, and data-quality issues, and drive corrective action.
Maintain a prioritized continuous-improvement pipeline informed by user feedback, performance insights, business priorities, technology opportunities, and control requirements.
Serve as liaison across Marketing, Sales, Sales Operations, Digital, Customer Experience, Analytics, and IT for lead management and performance marketing priorities.
Work with Sales leadership and frontline sales teams to align qualification criteria, routing, service-level expectations, follow-up, feedback loops, opportunity conversion, and shared pipeline outcomes, coordinating with USG, CGC, and LATAM stakeholders as appropriate.
Provide executive leadership with performance narratives, actionable recommendations, investment trade-offs, roadmap status, risks, dependencies, and decisions required.
Build lead management and performance marketing capabilities through standards, playbooks, training, coaching, and communities of practice.
Promote a culture of measurement, accountability, experimentation, customer relevance, and rapid learning.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, Analytics, Economics, Data Science, or a related discipline; advanced degree preferred.
8+ years of progressive B2B lead management, demand generation, growth marketing, or performance marketing experience, including leadership in a complex cross-functional environment.
Deep expertise in lead lifecycle design, demand generation, campaign automation, digital customer segmentation, audience strategy, lead scoring, routing, nurture, funnel optimization, and sales handoff using behavioral, firmographic, transactional, account, product-interest, and lifecycle data.
Advanced experience with performance measurement, attribution, experimentation, funnel analytics, dashboarding, and translating insights into investment decisions.
Proven experience owning B2B lead management processes and applying product ownership practices, including roadmaps, backlogs, requirements, prioritization, release planning, and value measurement.
Proven experience with Salesforce CRM and Salesforce Marketing Cloud; Adobe Analytics or GA4 experience preferred.
Proven success working cross-functionally with Sales and Sales Operations to define shared funnel standards, qualification criteria, service-level expectations, follow-up processes, feedback loops, and pipeline and revenue outcomes while influencing Marketing, Digital, Analytics, IT, and executive stakeholders.
Experience in building materials, construction, manufacturing, distribution, or another complex B2B environment preferred.
Excellent strategic planning, program leadership, communication, and executive presentation skills with a strong bias for measurable outcomes and disciplined execution.

Technology & Tools

Salesforce CRM
Salesforce Marketing Cloud
Adobe Analytics
GA4
Power BI
Tableau
Marketing automation platforms
Email
Paid search
Paid social
Programmatic
Account-based marketing
Web

Location, Salary & Experience

Location: Chicago, IL (onsite)
Salary: USD 111,900 to 149,160 per year
Experience: Minimum 8 years

Benefits

Two medical insurance options
Vision and dental coverage
401(k) Investment Plan with company match
Pension plan
Life insurance
Accident insurance
Legal insurance
Pet insurance
Quarterly (hourly) / Annual (salary) bonus potential
Paid time off
Paid holidays

Success Measures

Establish and sustain a unified lead management operating model, governance structure, roadmap, and accountability model across USG, CGC, and LATAM.
Improve lead quality, sales acceptance, MQL-to-SQL conversion, SQL-to-opportunity conversion, pipeline velocity, sourced or influenced pipeline, and revenue contribution against agreed baselines and targets.
Deliver trusted executive dashboards, consistent KPI definitions, closed-loop attribution, and transparent marketing investment performance.
Increase adoption of lead management standards, reduce routing and data-quality exceptions, and improve timely follow-up and disposition compliance.
Build scalable lead management and performance marketing capabilities that enable future AI, personalization, predictive scoring, and customer experience initiatives.

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Lead Management Marketing Jobs

Marketing Associate

Product Owner -Lead Management & Performance Marketing

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