Direct to Consumer Marketing Specialist

Advantage Home Care is hiring a Direct-to-Consumer Marketing Specialist for an onsite, field-based role in Kansas City, MO. This position supports local growth by connecting with families and caregivers through community outreach, sharing care options, and following leads through to enrollment.

Working in assigned communities, you will represent the brand in real-world settings, track activity through CRM, and collaborate with internal intake and recruitment teams to help ensure smooth hand-offs.

Role focus

As a local ambassador, you will spend 75% of your time on forward-facing, growth activities designed to acquire new clients and caregivers. The work is grounded in grassroots engagement, relationship building, and timely follow-up to drive conversion.

Responsibilities

• Promote Advantage Home Care services in assigned communities as a local brand ambassador.
• Perform door-to-door outreach and engage with family-selected caregivers (BYOC) and potential clients.
• Attend health fairs and local events when approved and represent the company in community settings.
• Educate families on care options, share marketing materials, and guide them toward enrollment.
• Track all leads and activity in CRM or designated tools and work toward KPIs including calls, visits, referrals, and conversion rates.
• Collaborate with intake and recruitment teams to support seamless hand-offs and onboarding.
• Address misconceptions, overcome objections, and tailor outreach using knowledge of the regional community.
• Assist in identifying and resolving issues, dissatisfaction, or problems reported by clients or caregivers.
• Complete other duties as assigned and deemed appropriate by management.

Requirements

• Experience in sales, marketing, or community outreach.
• Strong communication and interpersonal skills.
• Self-motivated and goal-driven, comfortable working independently in the field.
• Organized with experience using CRM tools; follow-up management preferred.
• Knowledge of local community dynamics and experience with grassroots marketing tactics.

Technology

• CRM

What success looks like

• 75% in the Field: Consistent engagement with prospects and community partners most of the week.
• Strong Community Presence: Building trust through consistent weekly visits in assigned regions.
• Lead Conversion: Generating referrals and turning them into active clients and caregivers.
• Organized Follow-Up: Tracking outreach and managing every lead through to the next step.
• Team Collaboration: Partnering with intake and recruitment for follow-through.

Compensation and eligibility

• Location: Kansas City, MO (onsite)
• Pay: USD 18 per hour
• Minimum experience: 1 year
• Education: High school or equivalent

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance