Marketing Assistant

Carrollton, TX (onsite) Marketing Assistant role at IGHTY Support supporting the planning, rollout, and measurement of digital marketing efforts across multiple channels. The position offers a flexible schedule and an opportunity to help improve website performance, paid media results, and reporting insights. Compensation is USD 18 to 25 per hour.

What you’ll do

• Support the development and execution of digital marketing campaigns across channels including social media, email marketing, paid advertising, and SEM (Search Engine Marketing).
• Manage and update website content using content management systems such as WordPress, ensuring updates are accurate and engaging.
• Assist with the setup and optimization of paid advertising campaigns on Google Ads, Facebook Advertising, and other social platforms.
• Perform keyword research and use SEO tools to strengthen website visibility and improve organic search rankings.
• Analyze campaign performance using Google Analytics and Google Tag Manager, and prepare web analytics reporting and marketing analytics insights.
• Create digital content for social posts, blogs, email newsletters, and other assets using Adobe Creative Suite, including Adobe Photoshop.
• Collaborate with the team on website management tasks, including HTML/CSS adjustments and website performance optimization.
• Track industry trends in digital marketing, paid search, conversion optimization, and performance marketing, and recommend new strategies.

What you bring

• Proven experience with SEO tools, Google Analytics, Google AdWords (Google Ads), and SEM strategies.
• Strong technical proficiency with WordPress; HTML/CSS familiarity is a plus.
• Graphic design skills using Adobe Photoshop and Adobe Creative Suite.
• Experience managing paid advertising campaigns across social platforms, including Facebook Advertising.
• Knowledge of marketing automation tools and web analytics reporting to measure campaign success accurately.
• Ability to conduct keyword research, optimize web content for SEO, and apply conversion optimization techniques.
• Excellent communication skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
• A proactive learner who stays current with trends in digital marketing, website management, and performance measurement.

Tools you’ll work with

• WordPress, Google Ads, Facebook Advertising
• Google Analytics, Google Tag Manager
• Adobe Creative Suite, Adobe Photoshop
• HTML, CSS
• Google AdWords (Google Ads), SEM (Search Engine Marketing), SEO tools