Marketing Jobs in Metairie, LA

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16d ago

Digital Marketing Strategist

OrthoSynetics Inc Metairie, LA

Metairie, LA

16d ago

Full time Marketing Analytics Campaign Management

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Job Description

OrthoSynetics Inc, a national healthcare services company headquartered in Metairie, LA, partners with 300+ orthodontic and pediatric dental practices to boost revenue growth and profitability. Our team delivers services across revenue cycle management, marketing, human resources, purchasing, consulting, and more, all within a collaborative, growth-oriented culture. This onsite role in Metairie is ideal for a Digital Marketing Strategist with 4+ years of paid media strategy, execution, and reporting experience; healthcare experience is a plus.

Benefits

Medical, Dental, and Vision Insurance
401(k) retirement plan
Short-term disability coverage and critical illness insurance
For corporate employees: paid parking
For corporate employees: complimentary $20,000 life insurance policy

About OrthoSynetics

OrthoSynetics is a national healthcare services company focused on helping orthodontic and pediatric dental practices grow revenue and profitability through services like revenue cycle management, marketing, and more.

Mission

We believe practice success happens when every part works together. Our focus is on helping clients grow, collect, and save while ensuring a frictionless patient experience.

Responsibilities

Lead development, management, and optimization of multiple Facebook and Instagram campaigns
Perform daily account management of Facebook and paid media accounts
Handle moderate to large-scale paid media accounts
Generate new Facebook and paid media campaigns
Leverage analytics insights to adjust campaigns and provide execution-based recommendations
Produce weekly and monthly client reports
Analyze reporting to determine campaign effectiveness and inform strategies to meet client goals
Assist in developing effective ad copy, content, and guide creative on assets
Set client goals in collaboration with the account manager
Manage tactical Facebook, social media, and paid media initiatives aligned with long-term client goals
Collaborate with teammates to develop ROI-focused recommendations and tactical plans
Build, launch, manage, and optimize across multiple paid digital channels and search platforms
Develop strategic direction for client initiatives, identifying key insights and recommendations
Plan, execute, monitor, manage, and report on client search and display campaigns
Prepare and present timely weekly/monthly reporting and ROI/KPI recommendations
Continuously test and optimize keywords, bid management, ad copy, and landing pages
Communicate campaign developments, timelines, deliverables, and performance with the team
Stay current on search engine and PPC industry trends and best practices
Manage analytics tools such as Google Analytics, Google Tag Manager, and SEMrush
Experience with bid management and reporting tools
Ensure the team delivers on assignments and goals
Continuously seek ways to improve group efficiency

Requirements

Strong interpersonal skills, particularly in customer relationship management
Ability to interpret market research data, including demographic and psychographic insights
Excellent organizational and self-management capabilities
Ability to balance big-picture thinking with attention to detail
Excellent verbal and written communication skills
High attention to detail with team collaboration
Proven track record of achieving results and getting the right things done

Technologies

Google Analytics
Google Tag Manager
SEMRush

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