Digital Marketing Strategist

OrthoSynetics Inc, a national healthcare services company headquartered in Metairie, LA, partners with 300+ orthodontic and pediatric dental practices to boost revenue growth and profitability. Our team delivers services across revenue cycle management, marketing, human resources, purchasing, consulting, and more, all within a collaborative, growth-oriented culture. This onsite role in Metairie is ideal for a Digital Marketing Strategist with 4+ years of paid media strategy, execution, and reporting experience; healthcare experience is a plus.

Benefits

• Medical, Dental, and Vision Insurance
• 401(k) retirement plan
• Short-term disability coverage and critical illness insurance
• For corporate employees: paid parking
• For corporate employees: complimentary $20,000 life insurance policy

About OrthoSynetics

OrthoSynetics is a national healthcare services company focused on helping orthodontic and pediatric dental practices grow revenue and profitability through services like revenue cycle management, marketing, and more.

Mission

We believe practice success happens when every part works together. Our focus is on helping clients grow, collect, and save while ensuring a frictionless patient experience.

Responsibilities

• Lead development, management, and optimization of multiple Facebook and Instagram campaigns
• Perform daily account management of Facebook and paid media accounts
• Handle moderate to large-scale paid media accounts
• Generate new Facebook and paid media campaigns
• Leverage analytics insights to adjust campaigns and provide execution-based recommendations
• Produce weekly and monthly client reports
• Analyze reporting to determine campaign effectiveness and inform strategies to meet client goals
• Assist in developing effective ad copy, content, and guide creative on assets
• Set client goals in collaboration with the account manager
• Manage tactical Facebook, social media, and paid media initiatives aligned with long-term client goals
• Collaborate with teammates to develop ROI-focused recommendations and tactical plans
• Build, launch, manage, and optimize across multiple paid digital channels and search platforms
• Develop strategic direction for client initiatives, identifying key insights and recommendations
• Plan, execute, monitor, manage, and report on client search and display campaigns
• Prepare and present timely weekly/monthly reporting and ROI/KPI recommendations
• Continuously test and optimize keywords, bid management, ad copy, and landing pages
• Communicate campaign developments, timelines, deliverables, and performance with the team
• Stay current on search engine and PPC industry trends and best practices
• Manage analytics tools such as Google Analytics, Google Tag Manager, and SEMrush
• Experience with bid management and reporting tools
• Ensure the team delivers on assignments and goals
• Continuously seek ways to improve group efficiency

Requirements

• Strong interpersonal skills, particularly in customer relationship management
• Ability to interpret market research data, including demographic and psychographic insights
• Excellent organizational and self-management capabilities
• Ability to balance big-picture thinking with attention to detail
• Excellent verbal and written communication skills
• High attention to detail with team collaboration
• Proven track record of achieving results and getting the right things done

Technologies

• Google Analytics
• Google Tag Manager
• SEMRush