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Schrier Automotive Inc

Digital Marketing Director

Schrier Automotive Inc
Omaha, NE $50k - $100k/yr Full time Posted 6d ago
Marketing Campaign Management Channel Management Data Analytics Dealership Operations Digital Marketing Facebook Ads Google Adwords Lead Generation Marketing Analytics Marketing Operations Marketing Strategy Paid Advertising Program Management Reporting and Analytics Retail Marketing Search Engine Marketing Social Media Social Media Management Video Marketing
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Job Description

Schrier Automotive Inc offers a competitive annual salary range of USD 50,000 to 100,000, along with performance-based bonus opportunities, paid time off, paid holidays, and ongoing professional development. You’ll have the chance to build and lead the digital marketing strategy for one of Nebraska’s longest-standing names in the Omaha market. This onsite role in Omaha, NE places you at the heart of our efforts to drive sales, raise brand awareness, and optimize ROI. You’ll partner directly with ownership and department managers to shape a data-driven program across all dealership operations.

What you’ll do

As our Director of Digital Marketing, you’ll oversee the full spectrum of our online marketing strategy and collaborate closely with ownership and department leaders to align initiatives with business goals.

Responsibilities

  • Develop and execute a comprehensive digital marketing strategy across all dealership operations.
  • Manage a six-figure ad budget across paid campaigns including Google Ads, Facebook, Instagram, TikTok, YouTube, streaming TV, display, and programmatic advertising.
  • Plan, monitor, and optimize monthly advertising spend to maximize ROI and lower cost per sale.
  • Lead SEO initiatives to improve organic search rankings and increase website traffic.
  • Oversee the dealership website, ensuring inventory accuracy, landing page optimization, mobile performance, and conversion rate optimization.
  • Manage social media strategy, content planning, and community engagement.
  • Monitor online reputation and implement review-generation strategies across major platforms.
  • Analyze website traffic, campaign performance, lead sources, and sales attribution using Google Analytics, Google Tag Manager, CRM reporting, and other marketing tools.
  • Collaborate with management and sales teams to develop promotions, seasonal campaigns, and inventory-specific marketing initiatives.
  • Manage relationships with website providers, digital vendors, advertising agencies, and third-party marketing partners.
  • Stay current on emerging digital marketing trends, AI tools, and automotive advertising best practices.

Requirements

  • 5+ years of digital marketing experience.
  • Minimum 3 years of automotive dealership, dealership group, OEM, or automotive agency experience.
  • Proficiency with Google Ads
  • Google Analytics (GA4)
  • Google Tag Manager
  • Meta Ads Manager
  • SEO and Local SEO
  • CRM reporting and lead attribution
  • Strong understanding of website conversion optimization and lead generation
  • Excellent analytical and problem-solving skills
  • Outstanding communication and leadership abilities
  • Highly organized with exceptional project management skills

Technologies

  • Google Ads
  • Google Analytics (GA4)
  • Google Tag Manager
  • Meta Ads Manager

Why Schrier Automotive

At Schrier Automotive, we embrace differentiation. We continually test new ideas, adopt the latest technology, and seek smarter ways to reach customers. You will have the freedom to innovate, the resources to execute your ideas, and leadership that values data-driven decision-making.

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