Performance Marketing Strategist

Colony Brands, Inc. offers a comprehensive benefits package to support health, retirement, learning, and work-life balance. Team members enjoy Medical, Dental, and Vision coverage, access to an onsite Wellness Program, retirement options including a 401(k) with a company-funded Pension Plan, generous Paid Time Off, seasonal four-day work weeks, Educational Assistance, Profit Sharing, and Employee Product Discounts. This on-site role in Monroe, Wisconsin focuses on driving customer growth through paid media campaigns across Google Ads, Meta Ads, Display networks, CTV, and emerging platforms, with an emphasis on new customer acquisition and re-engagement while optimizing CPA, ROAS, and conversion metrics.

Benefits

• Medical, Dental, and Vision insurance
• Wellness Program including Onsite Healthcare
• Retirement Plans (401K & a company-funded Pension Plan)
• Extensive Paid Time Off (PTO)
• Seven 4-day work weeks in the summer months
• Educational Assistance
• Company Profit-Sharing
• Company Product Discounts

Responsibilities

• Plan, build, and optimize paid campaigns across Google Ads, Meta Ads, Display networks, CTV, and emerging platforms
• Focus on new customer acquisition using segmentation, lookalike audiences, and performance testing to identify and grow high-value audiences
• Develop and manage remarketing campaigns to re-engage existing buyers and increase customer lifetime value
• Continuously optimize campaigns toward CPA, ROAS, and conversion rate
• Collaborate with Web Designers and Brand Strategist to ensure consistent creative, messaging, and targeting across channels

Requirements

• Minimum 2 years of experience in performance marketing or a related field
• Bachelor's degree in marketing, IT or related discipline
• Proficiency with digital advertisement platforms
• Proficiency in digital analytics and reporting tools
• Strong understanding of various digital marketing channels
• Exceptional communication skills and the ability to articulate ideas clearly
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Proven track record of managing multiple projects simultaneously and delivering results within specified timelines

Technologies

• Google Ads
• Meta Ads