Lookalike Audiences Marketing Jobs

1 job found

1d ago

Performance Marketing Strategist

Colony Brands, Inc. Monroe, WI

Monroe, WI

1d ago

Full time Marketing Campaign Management Channel Management

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Job Description

Colony Brands, Inc. offers a comprehensive benefits package to support health, retirement, learning, and work-life balance. Team members enjoy Medical, Dental, and Vision coverage, access to an onsite Wellness Program, retirement options including a 401(k) with a company-funded Pension Plan, generous Paid Time Off, seasonal four-day work weeks, Educational Assistance, Profit Sharing, and Employee Product Discounts. This on-site role in Monroe, Wisconsin focuses on driving customer growth through paid media campaigns across Google Ads, Meta Ads, Display networks, CTV, and emerging platforms, with an emphasis on new customer acquisition and re-engagement while optimizing CPA, ROAS, and conversion metrics.

Benefits

Medical, Dental, and Vision insurance
Wellness Program including Onsite Healthcare
Retirement Plans (401K & a company-funded Pension Plan)
Extensive Paid Time Off (PTO)
Seven 4-day work weeks in the summer months
Educational Assistance
Company Profit-Sharing
Company Product Discounts

Responsibilities

Plan, build, and optimize paid campaigns across Google Ads, Meta Ads, Display networks, CTV, and emerging platforms
Focus on new customer acquisition using segmentation, lookalike audiences, and performance testing to identify and grow high-value audiences
Develop and manage remarketing campaigns to re-engage existing buyers and increase customer lifetime value
Continuously optimize campaigns toward CPA, ROAS, and conversion rate
Collaborate with Web Designers and Brand Strategist to ensure consistent creative, messaging, and targeting across channels

Requirements

Minimum 2 years of experience in performance marketing or a related field
Bachelor's degree in marketing, IT or related discipline
Proficiency with digital advertisement platforms
Proficiency in digital analytics and reporting tools
Strong understanding of various digital marketing channels
Exceptional communication skills and the ability to articulate ideas clearly
Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
Proven track record of managing multiple projects simultaneously and delivering results within specified timelines

Technologies

Google Ads
Meta Ads

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