Digital Marketing Director

The Digital Marketing Director will steer Gravitational Marketing's digital marketing strategy and lead the team to generate client leads, boost conversions, and grow revenue across Google Ads, Meta, email marketing, and SEO. The role is largely remote with a monthly in-person office requirement.

Responsibilities

• Oversee and mentor the digital marketing team, delivering guidance, support, and strategic direction to ensure campaign success.
• Hold regular development sessions with team members to support growth, align objectives, and improve overall performance.
• Design and implement integrated strategies across digital channels including Google Ads, Meta, email marketing, and SEO to increase client leads and revenue.
• Oversee daily budgets for SEM/PPC campaigns on platforms such as Google and Facebook, optimizing ROI through bid tuning, ad copy testing, and strategic refinements.
• Provide data-driven assessments using analytics tools like Google Analytics to measure campaign effectiveness and identify opportunities for improvement.
• Coordinate with cross-functional teams on landing page design and optimization to enhance user experience and conversions.
• Lead client calls, delivering actionable insights and real-time analysis.
• Stay ahead of industry trends by adopting and testing the latest digital marketing tools and techniques.
• Drive development, testing, and implementation of innovative digital marketing strategies, tools, and campaigns to improve performance and keep clients ahead of trends.
• This role is primarily remote, with a monthly in-person company-wide meeting required.

Requirements

• Bachelor's degree or equivalent professional experience.
• 10+ years of digital marketing experience, with automotive sector experience considered a plus.
• Strong proficiency in PPC, SEO, social media marketing, and analytics.
• Google Ads certification.
• Proficiency in AdWords Editor, Facebook Ad Center, Microsoft Excel, and Word.
• Robust analytical skills to translate insights into measurable results.
• Creative thinking and a demonstrated capacity for innovation in digital marketing offerings.

Technologies

• Google Ads
• Meta
• Google Analytics
• AdWords Editor
• Facebook Ad Center
• Microsoft Excel
• Word

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Why you’ll love working here

• A positive, success-minded culture where life and business are described as ESP, or Enjoyable, Simple and Prosperous.
• An exciting, creative work environment where your ideas matter.
• Opportunities to help businesses grow while achieving personal and professional fulfillment.
• Recognition as one of Central Florida’s Best Places to Work, with national Great Place to Work certification and other accolades.
• Leadership driven by innovation and purpose, guided by Orlando’s most influential professionals and UCF graduates.

Perks you’ll enjoy

• Time Off: 5 weeks of PTO
• Retirement Savings: Automatic 3% employer 401(k) contribution after one year
• Themed office activity days and a casual work environment
• Kindle Book Club to support continuous learning
• Monthly Flexible-Spending Benefits Stipend to support personalized benefits
• Health Benefits: Comprehensive insurance and supplemental benefits through the Section 125 plan

You’ll shine if you have

• Excellent verbal and written communication skills
• A confident, engaging personality that fosters trust and rapport
• Strong project management and organizational skills with attention to detail and deadlines

Job Type

Full-time

Pay

USD 90,000 - 110,000 per year

Work Location

Hybrid remote in Orlando, FL 32828