Bilingual Social Media & Digital Marketing Manager

ROYAL AUTOMOTIVE LLC is seeking a Bilingual Social Media & Digital Marketing Manager fluent in English and Spanish to strengthen our automotive dealership’s online presence onsite in Englewood, CO. This role is built for someone who enjoys bilingual storytelling, performance-driven marketing, and keeping content aligned with brand standards. The position offers an hourly rate of $22.00 to $25.00.

What you’ll do

• Develop and execute end-to-end social media marketing strategies across Facebook, Instagram, Twitter, and LinkedIn to improve engagement and support brand loyalty.
• Create, curate, and manage bilingual content in English and Spanish, including posts, videos, photography, and graphics designed for bilingual audiences.
• Monitor social performance using tools such as Hootsuite, Buffer, and native platform analytics, then use those metrics to optimize campaigns.
• Run social listening to track public sentiment, spot trends, and respond promptly to customer questions and feedback.
• Use Adobe Creative Suite (including Photoshop and Illustrator) to edit media and produce graphics that follow established branding guidelines.
• Apply SEO best practices and keyword research to improve discoverability and support content visibility.
• Manage paid advertising campaigns, including Facebook Advertising and other digital channels, with the goal of maximizing reach and ROI.
• Track digital marketing results with Google Analytics and other online analytics tools, then prepare performance reports to guide continuous improvement.
• Collaborate with the sales team to support relationship management strategies that build customer loyalty through social engagement.
• Maintain consistent branding across digital platforms and ensure all content is proofread to a high standard before publication.

What you bring

• Proven experience in social media management within the automotive or retail industry is highly preferred.
• Demonstrated ability to produce compelling content, including videos, photography, and graphic design using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Strong understanding of social media platform algorithms, advertising options (especially Facebook Advertising), and social content marketing strategies.
• Experience with media editing for video editing and photo enhancements is a plus.
• Familiarity with analytics tools such as Google Analytics to monitor digital marketing performance.
• Knowledge of SEO techniques, keyword research, social listening, and marketing online analytics is essential.
• Excellent communication skills in both English and Spanish to connect with diverse audiences.
• Ability to analyze data from multiple sources and translate insights into strategic decisions to optimize ongoing campaigns.

Tools you’ll use

Hootsuite, Buffer, Adobe Creative Suite, Photoshop, Illustrator, Google Analytics, Facebook Advertising, plus Facebook, Instagram, Twitter, and LinkedIn.