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Sealy Eye Center

Social Media Marketing Specialist (Local Healthcare Focus)

Sealy Eye Center
Sealy, TX $24 - $29/hr Part time Posted 15d ago
Marketing Campaign Management Digital Marketing Facebook Ads Healthcare Marketing Instagram Ads Local Marketing Marketing Analytics Marketing Materials Paid Advertising Reporting and Analytics Social Media
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Job Description

A part-time Social Media Marketing Specialist is sought to support a local ophthalmology and optometry practice by building hyper-local campaigns on Facebook and Instagram to educate the community about the cataract care model and drive patient inquiries.

Responsibilities

  • Targeted Meta Campaigns: Set up and manage Meta ad campaigns for two local audiences within the defined radius: Seniors aged 55 plus and their adult children or caregivers aged 35–54.
  • Ad Creative and Copywriting: Produce empathetic, trustworthy ad copy and create clean, professional visuals using Canva or provided office photos, emphasizing the Houston Surgery, Local Aftercare proposition.
  • Budget Optimization: Monitor daily performance to maximize the monthly spend of $300–$500, aiming to reach the greatest number of local residents without unnecessary waste.
  • Tracking and Reporting: Deliver a simple monthly report detailing ad reach, link clicks, and estimated inquiries via messages or phone calls.

Requirements

  • Proven Experience: Minimum 2 years of hands-on experience running paid Facebook and Instagram campaigns, with proficiency in Meta Ads Manager.
  • Local and Brick-and-Mortar Focus: Demonstrated ability to target tight geographic radiuses to drive phone calls or in-person visits.
  • Communication Skills: Ability to write clear, respectful, healthcare-compliant copy tailored to an older demographic.
  • Portfolio Requirement: Provide 1–2 brief examples or screenshots of local ad campaigns personally run.
  • Education: Bachelor’s degree is required.

Technologies

  • Meta Ads Manager
  • Facebook
  • Instagram
  • Canva

About Our Practice

We are a patient-centered optometry clinic in Sealy, Texas, dedicated to delivering world-class eye care locally. Our unique collaboration with a renowned Houston cataract surgeon enables us to refer patients for the procedure while our office handles all pre-operative and post-operative aftercare, minimizing travel and stress for elderly patients.

Job Summary

We are seeking a results-driven, part-time Social Media Marketing Specialist to raise local awareness and generate patient inquiries. The role focuses on designing and managing hyper-local Facebook and Instagram advertising campaigns that educate the community about our streamlined cataract care model.

How to Apply

Submit your application with a brief message outlining your experience with local geographic ad targeting. Applications without past ad work examples will not be considered.

Pay

Hourly pay: USD 24.59 - 29.61 per hour

Work Location

Onsite in Sealy, TX

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