Marketing Performance Copywriter

BlackLine is seeking a Marketing Performance Copywriter to join its Demand Generation team in Los Angeles, onsite. This role centers on crafting persuasive copy for landing pages, organic social, and digital ads, leveraging AI tools to test and optimize performance, and collaborating across marketing functions to drive measurable demand.

Responsibilities

• Content Activation: Transform brand and content assets into action-driving copy, focusing on bold headlines, compelling ad and social copy, and conversion-optimized landing pages that translate assets into demand.
• Campaign Strategy & Brand Alignment: Maintain alignment with internal teams and quarterly campaigns, updating assets as needed while adhering to style guidelines and brand voice for consistent messaging.
• AI-fluent Copyediting and Optimization: Employ AI writing tools to speed up the drafting process, generate creative variations, and lift overall content performance.
• A/B Testing: Design and execute tests for ad copy and landing pages to improve metrics such as CTR, conversions, and CPA.
• Data-Driven Analysis: Regularly review performance data across ad types and messaging to identify trends, derive actionable insights, and steer future creative strategies.
• SEO & CRO Support: Partner with SEO and CRO teams to apply best practices, monitor search engine updates, and support website health initiatives that boost visibility and site performance.
• Creative Management: Serve as the liaison for creative projects, overseeing asset delivery from design teams and ensuring timely launches of new content.
• Collaboration: Work cross-functionally with key marketing stakeholders to ensure a unified, powerful brand message across all touchpoints.
• Project Management: Use a project management system to manage workflows, timelines, and deliverables, auditing outputs for accuracy.

Requirements

• Proven experience in content marketing, copywriting, or demand generation.
• A strong portfolio showcasing copywriting across paid advertising, social media, and web.
• Hands-on experience with multiple paid channels (eg, LinkedIn, Google Ads) and a solid understanding of paid media strategy.
• Demonstrated experience with integrated digital marketing campaigns.
• Excellent project management skills and proficiency with Wrike, Trello, or similar tools.
• Strong analytical ability to interpret data and translate findings into actionable insights.
• Exceptional communication and collaboration skills with a track record of effective teamwork.

Technologies

• Wrike
• Trello
• LinkedIn
• Google Ads
• AI writing tools

We’re even more excited if you have

• Interest in demand generation and paid media across multiple channels
• Experience in the B2B SaaS or financial industry
• Basic design experience or a good eye for visual aesthetics

Thrive at BlackLine because you are joining

• A technology-driven company with an open, forward-looking culture where ideas are welcome and collaboration is valued.
• A kind, open, and inclusive environment that embraces diverse backgrounds and perspectives.
• Opportunities for growth and learning through professional development programs and inclusive affinity groups.

Salary

USD 95,000 – 119,000 per year