Manulife’s Affinity Marketing team is seeking an Associate Marketing Manager, Acquisition & Retention to drive customer acquisition, retention, and growth strategies. In this hybrid role based in Chicago, IL, you will lead end-to-end campaign execution and use performance data to improve ROI across lifecycle journeys.
This position centers on integrated communication and email programs, with ownership spanning planning, segmentation, deployment, measurement, and optimization. You will also collaborate with cross-functional partners, manage agencies and vendors, and provide senior leadership with results, risks, and recommendations.
Responsibilities
- Lead acquisition, retention, and customer growth strategies aligned with business goals.
- Lead integrated campaigns across email, digital, print, direct mail, and events, managing timelines, budgets, approvals, and results.
- Own end-to-end acquisition and retention email campaigns, including segmentation and journey design through deployment, testing, reporting, and optimization.
- Translate campaign, customer, and market data into recommendations that improve performance and ROI.
- Coordinate cross-functional partners to align priorities, manage risks, and deliver cohesive customer experiences.
- Oversee compliant content and use CRM, automation, and analytics tools to manage customer journeys and performance.
- Develop a test-and-learn roadmap to improve audiences, offers, creative, channels, and journeys.
- Manage agencies and vendors using clear briefs, timelines, quality standards, and performance expectations.
- Manage budgets and forecasts, reallocating investment based on performance and growth opportunities.
- Present results, risks, and recommendations to senior management.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus.
- 5+ years of progressive marketing experience, including strategic ownership of customer lifecycle programs.
- Proven experience leading integrated campaigns from strategy and briefing through execution, measurement, optimization, and post-campaign reporting.
- Hands-on experience running full end-to-end email marketing campaigns for acquisition and retention, including segmentation, journey development, campaign build, quality assurance, deployment, A/B testing, deliverability considerations, reporting, and optimization.
- Ability to lead complex cross-functional initiatives, influence senior stakeholders, and guide internal and external partners without direct authority.
- Strong analytical and problem-solving skills.
- Proficiency with CRM, email marketing, marketing automation, analytics, and campaign management platforms, using performance data to optimize customer journeys and business outcomes.
- Exceptional communication and presentation skills.
- Experience with print and direct mail marketing strategies.
Technologies
- CRM
- Email marketing
- Marketing automation
- Analytics
- Campaign management platforms
- A/B testing
- AI (artificial intelligence)
Benefits
- Health insurance
- Dental insurance
- Mental health coverage
- Vision insurance
- Short- and long-term disability
- Life and AD&D insurance coverage
- Adoption/surrogacy and wellness benefits
- Employee/family assistance plans
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
- Paid time off program in Canada (holidays, vacation, personal, and sick days)
- Statutory leaves of absence
- Opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance
Preferred Qualifications
- Bilingualism (English and French) is an asset.
- If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.
Working Arrangement
Location: Chicago, IL (hybrid). Referenced salary location: Toronto, Ontario.
Salary: USD 73,725 - 122,875 per year. Salary range expected between: $73,725.00 CAD - $122,875.00 CAD.
