Fractional Marketing Lead

Lead the fractional marketing engine for an orthopaedic care platform serving Northern Virginia, focusing on local search, field enablement, and measurement.

Responsibilities

• Own the digital engine: manage Google Business Profiles, location listings, on-site SEO in partnership with a web agency, and review generation across locations.
• Run educational content: operate the educational newsletter and content calendar across audience segments.
• Manage paid spend: maintain and adjust a modest paid budget based on launch timing.
• Drive targeted acquisition: run a predictive-targeted direct mail program through SocialClimb.
• Activate via Privia: leverage the Privia network in both directions to help primary care practices route patients to you instead of the ER, and reach patients through Privia’s portal and outreach tools.
• Own field enablement: set up targeted meetings, schedule visits, prepare the one-pager and talking points, brief the field contact, and run follow-up after each visit.
• Support broader outreach: build route plans and collateral kits for a part-time field associate.
• Own measurement end to end: include source attribution (for example, “how did you hear about us”).
• Produce reporting: deliver a monthly channel report that’s worth reading.
• Maintain visibility: keep a running log of field touches by channel.
• Collect and use feedback: manage field intake and post-visit surveys, then report what they show.

Requirements

• Senior marketing experience (approximately 8+ years) with healthcare or multi-location consumer services, ideally launching into markets that didn’t know the category yet.
• Hands-on local marketing with Google Business Profile, local SEO tools, and an email platform.
• Strong writing with the ability to maintain an institutional, educational voice and keep multiple brand voices distinct.
• Bonus: experience with SocialClimb (or similar healthcare patient-acquisition platforms) and hands-on direct mail experience.
• Daily AI use: use AI tools daily to multiply output while keeping voice and judgment your own, and explain how you do it in your application.
• True fractional model: own your business, work with multiple clients, operate within bounded hours, and deliver visible output.
• DC/NoVA familiarity: a strong plus.

Working Model

• Work directly with the founder, who will walk you through the thinking behind each campaign.
• Translate set strategy and brand into channels with craft and speed.
• Provide optimization judgment as results come in.

Technology

• Google Business Profile
• SocialClimb

About the Team

• Growing family of orthopaedic care brands in Northern Virginia.
• Urgent care clinics in Arlington and Chantilly (opening this month).
• Growing specialty surgical practice and sports therapy practice.
• Patient experience designed to help people skip the ER and see an orthopaedic specialist the same day, with imaging on site.
• Practices participate in the Privia Medical Group network.

Pay / Location / Contract Details

• Contract role
• Hours: 10–15 hours/week to start through the Chantilly launch, settling toward 8–10 hours/week after
• Pay: $100–140/hour (DOE)
• Term: 3-month initial term, ongoing for the right fit
• Work location: hybrid remote in McLean, VA 22102 with occasional on-site planning time

How to Apply

• Send a short note with your rate and current client load.
• Answer four questions, including a local-market result with numbers and an approach for a parent on a soccer sideline scenario.
• Address whether to feature the founder prominently across all brands’ channels, with reasoning.
• Explain how you keep busy clinicians and administrators effective in community relationship visits without eating their time.